YouTube Nets LazarBeam, Muselk and Valkyrae in Exclusive Deal
YouTube snagged more names to its exclusive list, snagging the trio of LazarBeam, Muselk and Valkyrae making the platform their new exclusive live streaming home.
“Gaming on YouTube just had its best year yet. We saw over 35 million people upload a gaming video in 2019, we had live stream events like Fortnite ‘The End,’ where over 4 million people tuned in and we added incredible creators like Lachlan and CouRage to our ever expanding roster of exclusive live streamers,“ said Ryan Wyatt, Head of Gaming, YouTube. “Every gaming creator, no matter where they live stream, is a YouTube gaming creator, and we’re proud to be the home of the best gaming content in the world. 2020 is poised to be even better than 2019 with the exciting content we know will be coming from LazarBeam, Muselk and Valkyrae. We’re so excited to have them be a part of our global live streaming family.”
The three content creators boast over 21 million subscribers. LazarBeam (12.3M subscribers) has the eighth most viewed channel on YouTube with over 2B views in 2019; Muselk (8.15M subscribers) whose boundless excitement for gaming has driven him to gain 7.8M subscribers over the last two years; and Valkyrae a rising superstar live streamer on the verge of breaking 1M subs on YouTube. Muselk, in coordination with Click Management and LazarBeam, will host a 12 hour charity livestream with the goal to raise $1M AUD for the Australian Bushfire Crisis. Lannan (LazarBeam) is one of the world’s biggest content creators, with over 12 million subscribers. Starting on YouTube in 2015,
“I’m so excited to join YouTube as a streamer!,” said Valkyrae. “From day one, the YouTube team has been fully aligned with all of my goals. With the support from YouTube, my family and my fans, I will not only continue to do my best as a streamer, but I will also venture into other areas of content and grow my brand even further! I am so grateful for the opportunities and for all my loyal fans who have stuck with me though all my decisions throughout my career. I can’t wait for the next chapter!”