This Week in Esports with Mark Cai, September 6th-14th

Esports moving mainstream!

🔥𝐓𝐡𝐢𝐬 𝐖𝐞𝐞𝐤 𝐈𝐧 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 (𝐓𝐖𝐈𝐄)🔥
𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟲𝐭𝐡 – 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟑𝐭𝐡 𝟐𝟎𝟐𝟎

🤝𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀🤝
– Team SMG inks 1-year deal with Under Armour
– RPM Esports partners with HyperX
– BLAST’s Ignition Series sponsored by Alienware Corporation and Gillette
– Nordavind establishes partnership with SteelSeries
– Golden Guardians partner with Softgiving
– OG Esports partners with DMScript

🏢𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲🏢
– Alex Harris joins London Esports Ltd as part-owner and head of marketing

💸𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀💸
– Juked.gg initiates crowd equity fundraising campaign
– Simplicity Esports and Gaming Company to acquire four esports centers in Florida

🆕𝗡𝗲𝘄 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀🆕
– Formula 1 announces new mobile esports championship
– Ubisoft announces Rainbow Six World Cup with Tony Parker ambassador
– University of Washington launches UW Esports program
– Esports deemed official sport competition in Ukraine