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This Week in Esports w/ Mark Cai March 21-27

This Week in Esports

Net(flexing) its gaming arm
This Week in Esports/Gaming
3.21-3.27, 2022

Top Three
– Netflix acquired Boss Fight Entertainment, partnered with Rogue Snail
– G2 Esports sued former partner Bondly
– Riot Games x Coca Cola

Partnerships
– ESL Gaming x Dare Iced Coffee
– Krafton x Lamborghini, Sony
– PSG Esports x Team New Age
– Skillz x UFC



Finance + M&A
– Qualcomm launched $100M AR & VR fund
– FTX acquired Good Luck Games
– GGWP raised $12M
– Ramen VR raised a $35M Series B
– Gamefam raised a $25M Series A

Workforce
– Ashley Gomez (Esports Partnerships) → Riot Games
– Kyu Lee (Sr. Video Producer) → Dignitas
– Danny Lopez (Marketing & Content Director) → Tundra Esports

New Stuff
– Patrick Collins launched Leapfox
– Rivalry added mobile esports
– Rockstar to launch GTA+

Follow #MoreMark for more #Business recaps in #Gaming and #Esports!

Mark Cai

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