This Week in Esports by Mark Cai 2.1-2.7

MARKETING PERSONNEL MOVES IN GAMING
🔥 𝐓𝐡𝐢𝐬 𝐖𝐞𝐞𝐤 𝐈𝐧 𝐄𝐬𝐩𝐨𝐫𝐭𝐬/𝐆𝐚𝐦𝐢𝐧𝐠 🔥
𝟐.𝟏-𝟐.𝟕, 𝟐𝟎𝟐𝟏

🏆𝗧𝗼𝗽 𝗧𝗵𝗿𝗲𝗲🏆
– Danish org North Esports announced closure
– TT Voice raised $100M Series B
– Verizon x National Football League (NFL) x Epic Games

🤝𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀🤝
– Astralis x Tivoli Gardens
– Los Angeles Football Club (LAFC) Gaming x McDonald’s’s
– FunPlus Phoenix x Herman Miller
– Immortals Gaming Club (IGC) x HotelPlanner.com
– FaZe Clan x United Talent Agency
– Misfits Gaming Group x Zoomph, Tokyo Time Ltd

💸𝐅𝐢𝐧𝐚𝐧𝐜𝐞 + 𝗠&𝗔💸
– Razer Inc. to acquire Controller Gear, announced breakeven profit for 2020
– Anzu.io raised $9M in funding round
– Nerd Street Gamers raised $11.5M in funding

🏢𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲🏢
– Ryan Crosby joined Riot Games to head marketing/consumer products
– David W. Riggs joined Panda Global to oversee sales/sponsorships
– Hung Tran and Haleigh Durkin join CSL Esports to bolster marketing

🆕𝗡𝗲𝘄 𝗦𝘁𝘂𝗳𝗳🆕
– Brawlhalla announced $1M esports prize pool
– OWL Contenders canceled in South America
– ESL Gaming opened esports studios in Australia
– ASUS ROG launched Esports Academy in India

Follow #MoreMark for more #Business recaps in #Gaming and #Esports

#partnerships #linkedin #marketing

— 
Mark Cai