Shroud Becomes Newest Heavyweight to Go Exclusive with Mixer
Mixer nabbed another big fish with the announcement that professional streamer and former competitive gamer Michael “Shroud” Grzesiek is teaming up with Microsoft’s interactive livestreaming service to stream games and video exclusively on the platform.
His first stream will take place today, Oct. 24, with the move from Twitch explain by allowing him to “be able to focus on continuing to build his professional brand and engaging with his audience in new and exciting ways” via Mixer’s interactive features such as Sparks and Embers, while streaming at up to a 10,000 bitrate with Mixer, resulting in a high-quality stream available for his fans.
Shroud teaming up with Mixer was supported by Loaded, Shroud’s management company responsible for overseeing key areas of his career, including sponsorships, media licensing, merchandising, partnerships, appearances and more.
“Mixer continues to grow and build upon its already stellar creator community with Shroud. Shroud is an incredibly skilled player who has dominated some of the world’s most popular games and we’re thrilled that Mixer continues to grow and build upon its already stellar creator community with his addition. We look forward to exploring new opportunities on the platform for him and his community,” said Brandon Freytag, founder and CEO of Loaded.
Shroud joins fellow colleague, gaming personality and professional, Ninja, who announced his move to Mixer in August.
“Shroud making the move to @WatchMixer is seriously a massive move for the platform and the streaming industry,” said Ninja in a post. “excited to watch more of his streams.”
“As my career has progressed since retiring from competitive Counter-Strike, I did not imagine I would be here today sharing the next chapter of my story,” said Shroud. “I am incredibly grateful and honored for the success I’ve had and that’s thanks to my community. With that, the next chapter is here and I am excited and motivated to deliver the best livestreams yet for me. The move to Mixer allows me to focus on what I love: gaming. I hope you all continue to be a part of my community in this transition, I can’t wait to show you all the things we have in store!”