When one of the world’s largest food brands wanted to target gaming and esports fans, they partnered with Fandom, the world’s largest fan platform and host of more than 100,000 online gaming communities. Through this successful partnership, Fandom helped the Tyson Brand team reach gamers through targeted media, custom gaming solutions and audience research. Learn more about their approach to authentically reaching gaming and esports fans and the learnings they’ve taken from their creative activations.
As one of the fastest growing segments of the esports industry, mobile esports is already laying claim to some of the most-watched esports events of all time. However, this side of the business is still largely under the radar in the West due to a lack of public awareness and education of the scene. Attendees will hear from the publishers and tournament operators to gain an understanding of the essentials of mobile esports, learn from a selection of key innovations in the space which highlight unique attributes of mobile, and arm attendees with actionable advice on how to get ahead in this rapidly growing segment.
The COVID-19 pandemic wreaked havoc across multiple industries all over the world. However, the video game and esports industry was able to find a way to flourish. Specifically, mobile esports is gaining momentum and popularity, which brands should take note of. Join Matthew Boyd as he will discuss the latest findings from Nielsen’s Esports Fan Insights around the fans interaction of esports, the formation of esports around mobile-first games and crypto's explosion onto the esports scene.
As Esports continues to grow and mature, so does the fashion and merchandise side. It’s easy to see there are two schools of thought with regards to this area: orgs as lifestyle brands and orgs as competitive sports teams with a merchandise component. There has also been successfully crossover between the two. And when you add esports and gaming influencer merchandise into the mix, you have a very interesting case study.
This panel will endeavor to explore what’s happening in esports fashion and merchandising right now, from some of the leaders in each vertical. The panel will compare and contrast their experiences in the space as well as talk about where this is all headed.
Lenovo Legion will share its consumer and commercial esports strategies to reach gaming audiences - wherever they are, organically. This Q&A session will revolve around both sides of the business: from a consumer standpoint, topics will focus on the TSM partnership, engagements with Universal Music Group (The 2020 GRAMMY Awards, Backstage Battle videos, etc.), retail & digital marketing strategy, and of course, engagement within the Lenovo Legion Community. Commercial highlights will include engagement with top universities throughout the U.S., the new visuals sponsorship of CSMG, and the development of esports programs from a K-12 to HiEd level.
See through the eyes of some of the industry's biggest shakers as they unpack on the explosive growth and value of User-Generated Content platforms. Attendees will learn how to evaluate the next UGC platforms. They will also answer questions such as: Will UGC platforms appeal to everyone over time or will they become more segmented? Can UGC titles become blockbuster hits outside of that ecosystem? Should UGC platforms build their own engines or use Unity/Unreal?
In 2019, Epic Games provided $100 million in cash winnings for its summer World Cup, the Sunday finale of which was the most-watched competitive gaming event of all time. As this industry rapidly develops, esports athletes and sponsors are increasingly looking to enhance their brands and, accordingly, protect these assets. Please join Venable attorneys Calvin Nelson and William Lawrence for an informative presentation on how to best safeguard your brand to optimize monetization efforts.
Join industry leaders as we discuss Diversity and Inclusion hiring efforts throughout the esports space. We'll be covering where gaps still exist and the steps that various teams are taking to have their leadership team better reflect their diverse player and fan bases.
How do brands, organizations and influencers work to create quality content in esports and gaming? In this session you will hear from industry leaders on the key factors in developing meaningful, intentional and purposeful content and how to reach a broader, more diverse audience.
Designed by world-renowned architecture firm Populous and led by acclaimed esports designer and Senior Principal Brian Mirakian, the Comcast G4 Studios features an innovative adaptive reuse of a historic broadcast production building in Burbank, California, giving new life to the former home of The Ellen DeGeneres Show, TMZ and Inside Edition.
This first-of-its-kind facility blends a 24/7 broadcast studio, collaborative workplace, and professional esports and gaming environment for an industry-defining new building type. Every aspect has been designed to be a backdrop for creativity and a home for talent. From sophisticated daily broadcasts to flexible workplaces, to professional esports training and events, G4 Studios can transform to accommodate myriad needs.
Brian, joined alongside by Joe Marsh, CEO of T1 Entertainment & Sports, will take the stage to talk about bringing this transformational project to life, going live on air, and reaching new audiences across the world with a fresh approach to gaming and entertainment content, while also sharing an overview of esports venues in the future.
Ever since esports became a global event more than a decade ago, the industry has been trying to cement itself as the next major sports league. Why? There are 2.5 billion video game players on this planet - yet year in and year out, the industry attempts to distance itself from its roots in an attempt to become something that it is not. Whether a publisher or brand, the industry needs a down-to-earth, accessible approach to esports that stops trying to silo itself as a professional sport and focus on what its core draw is: a video game. Enter G4. G4’s approach to esports is taking another tactic that makes esports entertaining to all gamers and not just niche. G4’s Josh Cella show how a unifying brand can bring gaming fanbases together, entertain them with comedy and influencers, and make esports more accessible than ever.
Navigating the ever-changing world of gaming and live streaming can be extremely difficult. Trends come and go, streamers rise and fall, games are replaced by new releases. But what if you can identify the ebbs and flows of live streaming before they happen? Join Stream Hatchet as they cover case studies of successful campaigns in live streaming and how to leverage data to stay ahead of the competition.
There’s an ongoing narrative that esports is the little brother to stick-and-ball sports; that Esports can learn a lot from the way traditional leagues build a business, how they foster an audience and how they create experiences. However, that narrative is beginning to flip; traditional sports franchises are finding creative ways to engage with new segments of fans, and among the fastest growing segments is competitive gaming. Join leaders of the industry as they discuss how to build community, how to activate an actively engaged and diverse fan base, and how brands are leveraging unconventional methods to monetize new opportunities in esports.
Forget crystal balls: if you want to know what's next for esports, gaming, and interactive entertainment, look no further than Gen Z. These gamers are easy to find - 9 in 10 play video games - but difficult to keep track of, as their digital savviness often manifests itself as trend jumping. Luckily, YouGov is talking to Gen Z daily - and trending their responses to keep watch on what's up, what's down, and what's next. Join Global Sector Head of Esports & Gaming, Nicole Pike, as she trend spots young gamers' interactions with titles, streamers, events, teams, and more.
A number of esports organizations are blazing new trails and redefining outreach and support for underserved communities. Hear from several leaders in this space who are leveraging the power of the gaming community and discover the tactics being used to elevate and connect, and why this mantra is so critical to their businesses.
A look at how the worlds are colliding with Green Bay Packers Wide Reciever Marquez Valdes-Scantling, who recently launched his own esports team, Trench Made Gaming, with esports entertainment company Subnation. The discussion will dive into why NFL players are graduating from investors to hands-on owners, as well as the lifestyle, merchandising, content, and sponsorship opportunities that come along with it.
The esports industry is a booming global business with a worldwide audience growing exponentially each year. As the industry continues to see massive growth on a global scale, the question for many investors remains: Is there a viable business model for esports teams to become profitable enterprises? This discussion will explore the evolution of esports as a business with a particular focus on monetization opportunities within the sector and the viability of esports teams as commercial enterprises.
Join Greenberg Traurig Shareholder David Schulman, Co-chair of Video Games & Esports Practice, who will serve as moderator for the discussion with Adam Rymer, CEO Of Envy Gaming, Inc.; Todd Harris, Partner, Ghost Gaming; and Greenberg Traurig Corporate Shareholder Tom Woolsey. The panelists will explore considerations when entering into the world of esports fundraising and investing, long-term growth opportunities, and more relating to esports as a business enterprise.
In this panel, we will explore how emerging technologies such as AI are playing a big role in Esports, specifically around automated content generation. Leading esports organizations such as PUBG are leveraging AI to auto-generate highlights and create exciting moments for social media. PUBG is partnering with Yellow Pike Media, a social media pioneer with a deep focus on gaming. Yellow Pike will discuss their process for social content creation, how they engage the fan base with exciting moments, and the potential of AI. Additionally, PUBG and Yellow Pike are partnering with AI highlights startup Sizzle.gg, who analyzes the video, audio, and chat of esports streams to determine the best moments. Sizzle.gg will discuss the latest in AI technology and the various models that can be leveraged to not only generate exciting esports highlights, but also personalize those highlights to millions of fans.
A growing player base is opening up new opportunities for teams, leagues, venues, and content creators to leverage the power of their brand through licensing and merchandising. Despite the quick sellouts we see from certain entities, this side of the business remains mostly untapped or poorly managed. We’ll explore the dos and don’ts of this, detailing:
- The average age of traditional sports viewers vs esports and gaming
- Average $$ spent on traditional sports vs gaming from fans
- Deciding between licensing publisher IPs vs. independent content creators vs. Esports organizations
- Marketing opportunities that opens up due to licensing
- Licensing 101 terms and conditions