Ford Models Makes Push Into Esports & Gaming
The famed Ford Models is turning its attention to esports and gaming, with the launch of a new division at the agency that will be dedicated to the industry that will be directed by long-time entertainment and esports and gaming attorney, Justin M. Jacobson, Esq.
“By reaching new audiences, demographics, talent and client categories, particularly in the coveted gaming and tech segments, we can deliver greater value for our talent and clients and ultimately greater value for Ford Models, reinforcing our position as a leading global talent management platform,” said company president President Decio Restelli Ribiero.
Ford Models Esports and Gaming will rep esports and gaming talent and work with leagues, sponsors, and other stakeholders to promote one of the fastest-growing segments in tech, and with opportunities for cross promotion with other talent categories and clients. Among early clients are Hot 97’s and Logitech G’s gaming media personality and content creator, the “HipHopGamer.” He will be joined at by other recently signed leading gaming talent that includes “Games Award” nominee for “Best TikTok Gaming Creator,” OVERTFLOW, as well as ESPN ESPY winner professional Madden and NBA2K League player, Timothy “oLarry” Anselimo. Ford has signed gaming veteran, motivational speaker and content creator, Ivan “OG King Curt” Curtiss, professional Street Fighter gamer, Chris “Chris T” Tatarian and CGS alternate turned veteran shoutcaster and host of the Paladins Premier League, the Paladins Collegiate World Championship, the NBA 2K League, and NACL, Paul “Rabies” Santoro.
“With the creation of this new division at Ford, we are carefully selecting professional gamers, content creators, coaches, influencers and other talent who are dynamic and multi-faceted with strong personal brand potential, in addition to being at the top of their respective fields. Ford offers an unparalleled brand, network, and approach to development which we will leverage to support the success of our esports and gaming talent, as Ford has with its roster of leading celebrities worldwide for decades,” Jacobson said. “I’m excited to draw upon my experience and expertise to join Ford in building a leading global esports and gaming platform.”