Enthusiast Gaming Reach Grows Again in Omnia Deal
Enthusiast Gaming continues to expand its reach and entered into a binding share purchase agreement to acquire 100% of the issued and outstanding shares of Omnia Media from Blue Ant Media Solutions Inc. The deal will “create the largest gaming media, esports and entertainment platform in North America by users, with 300 million video game and esports fans monthly,” according to the announcement.
“Omnia is a transformational acquisition for Enthusiast Gaming and adds immediate strategic and financial value to our platform,” said Adrian Montgomery, CEO of Enthusiast Gaming. “The addition of Omnia Media positions Enthusiast Gaming as the largest gaming media platform in North America, with more touchpoints to connect gamers to unique content experiences than any other gaming company. The combination is on strategy and has many expected synergies with our existing audience and advertising and distribution partners. We look forward to welcoming and working much closer with the Omnia team in LA to continue delivering on our strategic growth drivers.”
Omnia is a leading global gaming YouTube platform which creates, manages and operates a multi-channel YouTube network that distributes premium, original content, with over 30 weekly shows across AVOD (advertising-based video on demand) and OTT (over-the-top) channels and represents over 500 gaming influencers across YouTube and Twitch.
The transaction will make Enthusiast Gaming the largest gaming media, esports and entertainment platform in North America by users and visitors, according to ComScore, with over 100 affiliated web properties, over 1,000 YouTube channels, more than 26 million YouTube subscribers on owned and operated channels and over 500 gaming influencers. Combined, the portfolio will reach over one billion views on website properties and over 4.2 billion views across all channels monthly, with over 75% of views being premium video.