CDL Extends Partnerships, Adds US Air Force to Sponsor Lineup
With week one under its belt, the Call of Duty League formally unveiled its lineup of sponsorship deals for its inaugural season, with partners that are set to include MTN DEW AMP Game Fuel, PlayStation, Astro Gaming and, SCUF Gaming, returning partners in Call of Duty esports. In addition, the league is also adding the U.S. Air Force for the 2020 season.
“This coming weekend in Minneapolis we kick off the next chapter of Call of Duty esports, and we couldn’t be prouder to have these incredible brands as partners for the inaugural Call of Duty League season,” said Brandon Snow, Activision Blizzard Esports League Chief Revenue Officer. “Our partners not only support the players on their mission to win the first Call of Duty League Championship, they provide our fans around the world a better experience while attending Home Series matches or streaming at home.”
MTN DEW AMP Game Fuel returns to Call of Duty esports in a multi-year agreement which designates the drink as the official beverage of the Call of Duty League, the official beverage of the Call of Duty League City Circuit and the official beverage of the Call of Duty Challengers. The sponsorship extends to the 2022 season of the Call of Duty League.
“We’re honored to continue our partnership with the Call of Duty League in celebration of players around the world and their love of the iconic game,” said Erin Chin, Senior Director, Marketing, MTN DEW. “As MTN DEW AMP Game Fuel enters another banner year, we’re thrilled to keep delivering unique partnerships and best-in-class experiences for the gamers and fans who inspired the product’s creation.”
PlayStation 4 was named the official platform of the Call of Duty League and the official partner of Call of Duty Challengers. At League Weekend PlayStation will be the presenting sponsor of Call of Duty Challengers competition. As part of the path to pro amateur competition structure, PlayStation will present the Challengers Points Leaderboard on CallofDutyLeague.com as well sponsor key video content, including the post-match on-stage series “Instant Reaction.”
ASTRO Gaming extended its sponsorship of Call of Duty esports through the 2022 season as the Official Headset and MixAmp of the Call of Duty League. In addition to ASTRO Headsets and MixAmps on the mainstage of all events, the company will sponsor a new video content series for the Call of Duty League and will sponsor the Call of Duty League season MVP award. ASTRO Listen-In segments will be featured in every match played this season. Finally, ASTRO is producing a special edition Call of Duty League A40 TR Headset and A40 Speaker Tags for each pro team.
SCUF Gaming will continue its run in Call of Duty esports through the 2021 season as the official controller of the Call of Duty League. SCUF will activate throughout League Weekend events and continue its sponsorship of the documentary short series “Behind the Controller” and produce official, special edition Call of Duty League controllers for each of the twelve franchise teams.
“Both esports and Call of Duty are deeply rooted in our core DNA so we are delighted that the day has finally come for Call of Duty League to launch. We couldn’t be prouder or more excited to be a foundational partner and to continue innovating the way gamers use a controller to help them perform at the highest level,” said Duncan Ironmonger, CEO & Founder of SCUF Gaming. “Since inception, we’ve been dedicated to supporting the growth of esports; creating the features that have made SCUF an extension of the player to maximize their performance. After 17 years in the making, we’re excited that Call of Duty League Launch Weekend has finally come.”
The U.S. Air Force. Meanwhile, inked a one-year agreement, that will see the military branch activate on-site at League weekend events and be featured in League broadcasts. The U.S. Air Force and Call of Duty League will offer fans an opportunity to experience flight simulators in technology-enabled experiential activations for Call of Duty fans. The U.S. Air Force will also be sponsors of a “Match Metrics” broadcast feature, as on-air talent leads pregame examination of the teams that are about to square off.