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Welcome to the Latest, your weekly round-up of esports news and information centering around competitions, activations, platforms, and lifestyle. Content is brought to you by our own esports editors and writers from around the Access Intelligence collection of brands, including Cynopsis Esports, Event Marketer and Chief Marketer.

The Week in Esports

01/21/21: LEC gets another dose of KitKat; Fortnite ups the ante; Duffy sparks eFuse expansion

  • Fortnite is increasing the stakes in 2021
  • Fortnite also revealed its largest sports partnership to-date
  • While we are upping the tally, the Call of Duty League will serve up $5 million in prize money
  • Riot Games announced that the 2021 VALORANT Champions Tour will launch in North America on Jan. 27
  • Fnatic locked in a multi-year partnership with snack brand Jack Link’s
  • Twitch Rivals is teaming up with Sams
  • Grubhub signed on as the official food delivery partner of the LCS
  • ESL Gaming and Mastercard renewed their partnership
  • G2 named adidas as the team’s newest partner and official sports apparel provider
  • CLG is teaming with Playfull
  • Detailing the Fortnite news above, FaZe Clan and Manchester City laid out a collaboration
  • The MAD Lions inked a new exclusive partnership with ESPAT
  • Game sales in the US shattered records in 2020
  • Allied Esports Entertainment announced the sale of World Poker Tour
  • PGL announced plans to host the next CSGO Major
  • Psyonix and ESPN’s X Games teamed up to celebrate the upcoming X Games