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Latest

Welcome to the Latest, your weekly round-up of esports news and information centering around competitions, activations, platforms, and lifestyle. Content is brought to you by our own esports editors and writers from around the Access Intelligence collection of brands, including Cynopsis Esports, Event Marketer and Chief Marketer.

The Week in Esports

06/30/22: Sony brings trio INZONE; Who is gaming’s fast food king?; MobileMatters for ESL

  • The LEC Summer Finals will hit Malmö, Sweden from Sept. 10-11
  • Esports entertainment company BLAST launched an esports-inspired Nike branded apparel collection
  • Epic’s Fortnite Chapter 3 Season 3 FNCS will kick off in July
  • FaZe Clan partnered with Hulu’s animated TV show Solar Opposites
  • Evil Geniuses is tapping the services of HP Enterprise
  • Gen.G ordered up another deal with McDonald's
  • Immortals, and gaming chair brand DXRacer kicked off announced the start of a three-year partnership
  • Gamelancer Gaming Corp. renewed its longstanding relationship with G FUEL
  • The NBA, the National Basketball Players Association, and Niantic, the makers of Pokémon GO, partnered up
  • GameSquare Esports locked in a partnership with YouTube Gaming
  • ESL Gaming and EarlyGame Group are teaming up to launch MobileMatters
  • G4 and WWE are teaming up for the release of new content series
  • Envy Gaming will retire its branding
  • Complexity Gaming is set to host a slate of gaming experiences during the 10th annual UFC International Fight Week this week
  • Apparel brand Champion teamed with Fnatic
  • Gamers8 locked in an exclusive partnership with Spotify