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Latest

Welcome to the Latest, your weekly round-up of esports news and information centering around competitions, activations, platforms, and lifestyle. Content is brought to you by our own esports editors and writers from around the Access Intelligence collection of brands, including Cynopsis Esports, Event Marketer and Chief Marketer.

The Week in Esports

09/29/22: Gen.G’s Mobile Units; Olympics hit EBS; Panda Cup’s Wonderful deal

  • EA laid out the roadmap for the EA SPORTS FIFA 23 competitive ecosystem
  • Plans for Season 2 of the Snapdragon Pro Series are underway
  • American Video Game League is teaming with Intel
  • Walmart entered the metaverse with two experiences on Roblox
  • Wonderful Pistachios cracked open a partnership with Panda Global
  • Creators, brands and esports organizations are hitting October to raise money for the Breast Cancer Research Foundation
  • The Battle of the Brands on Twitch saw DoorDash present a two-day livestream MultiVersus gaming tournament
  • The HBCU Esports League locked in a partnership with soft drink brand Mountain Dew
  • The Viola family office, owners of Sunrise Sports & Entertainment, parent company of the National Hockey League’s Florida Panthers, acquired esports organizations and North American League Championship Series (LCS) franchises, FlyQuest
  • Toyota Motor Asia Pacific extended its partnership with dentsu Singapore
  • Esports Now is poised to launch tomorrow
  • With an esports twist, World Chase Tag USA revealed plans for the next U.S. Championship
 
  • Continuing our weekly theme of A-list speaker announcements, who is ready for the Olympics at EBS?
  • EBS is thrilled to welcome executives from YouTube, Twitter, TikTok and Twitch
  • Twitch will play host to a dedicated workshop
  • Get ready for Tempest Award Finalists!