Thursday December 10, 2020
Good morning! (aka Cyberpunk Day) This is your weekly Esports Brief.
The annual DreamHack Day brought news yesterday that the long-running esports circuit was undergoing a brand refresh
with an identity focused on the gaming community. The new look was created in partnership with WPP brand agency Superunion with the marketing initiative featuring a “reinvigorated logo, dynamic color palette, bold typeface, and energized graphics.”
“We are super excited to share this refreshed DreamHack brand — it both celebrates our first 25 years, and looks ahead at our next 25 years,” said Marcus Lindmark, President, DreamHack and SVP, Project and Event Operations at ESL Gaming. “It is vital for us to continue being an arena where our community can come to connect, explore, win, play a part, and be themselves through the gaming lifestyle experience.”
In addition, the company is launching “8 Weeks of DreamHack” on social media beginning Dec. 14. Highlights include a retrospective of BYOC through the years; a live Q&A with members of the DreamHack crew; a Best of Main Stage, including Fashion Show highlights, music performance highlights, and more; a Cosplay Hall of Fame; and more.
Collegiate esports tentpole brand Tespa is being retired
. The Activision Blizzard brand is also opting to cancel Chapter Programming as a result of COVID-19. The announcement noted that, starting in 2021, the company’s collegiate initiatives will focus on evolving its Overwatch, Hearthstone, and Call of Duty programming “to focus on the franchises that our students continue to be passionate about!” “
Our vision isn’t changing – we believe in the power of gaming as a force for good, and want to bring people together through meaningful experiences,” the announcement read. “Our collegiate competitions will be continuing this Spring, and we can’t wait to share those announcements with everyone, along with some other secrets we have in store! We’ll still be active on our Tespa channels until the end of this year, so tuned, and don’t forget to stay in touch with our new socials as we enter the new year.”
Riot expanded details on the success of this year’s League of Legends World Championship, clocking in with more than one billion hours watched, according to the publisher, marking the highest tally ever. Over the course of 38 Play-In matches, fans watched 160.92 million hours of play, for a 61.76% uptick over the same period in 2019, while the AMA increased 87.18% YOY to 3.6 million. Meanwhile, the Finals hit another record, breaking 23.04 million Average Minute Audience.
Epic Games is extending its virtual run on esports events through 2021 due to the pandemic. Among the in-person events that will not take place once again next year will be the Fortnite World Cup, although online competitions will continue throughout the next year. The company noted that the “intent is to eventually hold global in-person tournaments again.” The Fortnite Championship Series will continue throughout 2021, with the Chapter 2 – Season 5 FNCS is currently on the docket for February 4.
Supercell opened the doors to its 2021 plans for the Brawl Stars Championship with an expansion that will now see eight open regional seasons next year while the number of regions is buffed to seven. Overall, 16 teams will go to the 2021 World Finals. The first season will open in February with the first broadcast in March.
NACON and Toyota GAZOO Racing revealed that the Grand Final of the 2020 eSports WRC championship has been postponed to 2021 as a result of the pandemic. That said, NACON and its partners are very pleased to announce that the new esports WRC season will start in January 2021 in WRC 9 with 13 rounds on deck.
Super League Gaming announced the Super League Arena monthly esports tournament series. Game titles already planned include Fortnite, CS:GO, Apex Legends, Rocket League, Madden and more. “Super League stands for something special within esports – a platform where players can be celebrated as competitors, even if they have not made it to the varsity or pro level…yet,” says Matt Edelman, Chief Commercial Officer of Super League Gaming. “The Super League Arena tournament series will highlight this unique aspect of Super League’s DNA, which has been challenging for tournament organizers to showcase in a COVID world. We’re excited to launch this program, both for our existing community of more than 2.5mm registered players, and for the tens of millions who continue to pursue their personal esports path.”
The Call of Duty Endowment announced that the Second Annual C.O.D.E. Bowl will take place on Dec. 11. Presented by USAA, the competition looks to drive awareness and funds for veteran employment and will feature esports teams from all five U.S. Department of Defense military branches as well as the UK military’s British Army, Royal Air Force and Royal Navy. This year will include new teams from the US Marine Corps, US Air Force, and the US Space Force.
BIG EAST esports teams will square off with teams from the Metro Atlantic Athletic Conference on Dec. 13. Participating teams for the BIG EAST include Butler, DePaul, Creighton, Marquette, St. John’s, Seton Hall and Xavier. Participating teams from the MAAC are Fairfield, Marist, Niagara, Quinnipiac and Siena with the Electronic Gaming Federation set to operate the event.
Rocket League’s Esports Shop is getting an overhaul, and will now feature items from all available teams with nine new teams now being added to the platform for a total of 18 squads. The nine new teams are: Alpine Esports, Team BDS, Endpoint, Team Envy, Guild, Team Liquid, Oxygen Esports, Solary and Susquehanna Soniqs. Meanwhile, the NA RLCS X Winter Split Regional runs live on Twitch starting today.
ESL designated the U.S. Air Force as the first official Armed Forces Partner
of the ESL CS:GO Pro Tour in North America. The partnership will now include DreamHack Masters, DreamHack Showdown, ESL Pro League Season 13, DreamHack Open Online, ESL Pro League Season 14, Intel Extreme Masters North America, ESEA and CSGO HUB in the United States. In addition, the partnership includes the Aim High broadcast integration as well as the introduction of ‘Wingman Wednesday’ tournaments on ESEA, while the U.S. Air Force will also be the Report Card partner on the new CSGO HUB.
BLAST Premier landed partnerships with HyperX, Power, OMEN and KPMG for the Fall Final Counter-Strike tournament. BLAST will be working towards creating campaigns, activations and activities to ‘engage, reward and excite fans tuning in around the world.”
STREAM HATCHET TRENDS
With the increasing popularity of female streamers,
Stream Hatchet analyzes the top peak female streamers of November. In a male dominated industry, highlighting female creators is incredibly important to developing a welcoming, inclusive community. Valkyrae, a content creator for 100 Thieves, leads all others as YouTube Gaming continues to dominate peak viewer charts. Be sure to tune in and support all of these amazing streamers!
· Valkyrae was the top female streamer reaching 123K peak viewers in November. This is after she was also crowned the top female streamer of Q3 with 6.1M hours watched.
· Streamer zbing z. is from Thailand and the only international content creator that made the list. On YouTube, she has over 12.5M subscribers!
· After taking a break from streaming earlier this year, pokimane returned with incredible success generating 4.2M hours watched in Q3 and coming in at fifth on November’s female peak list.
For more information about live streaming viewership and trending channels, please visit www.streamhatchet.com/insights
ESPAT TV continues to rev up new deals, this time announcing the launch of its “Creative Collective”, a New York based group built designed to create “disruptive, culturally driven, gaming and esports-centric premium produced content.” Joining the collective is the Ridley Scott Creative Group, creating live TV, advertising, branded entertainment and more for the gaming ecosystem. In addition to the RSCG, the ESPAT TV collaborative will be complimented by the innovation experts of PRG and the Esports Locker. “It is rare to have a creative group that consistently produces top-tier work while at the same time achieving such strong performance,” said ESPAT TV co-founder and CEO Dante Simpson. “The Ridley Scott Creative Group has proven itself capable of delivering against a range of production needs, and their diverse assortment of skills and collaborative culture will benefit the clients we are now adding.”
In addition, Talon is partnering with ESPAT to serve as its digital media licensing provider with Talon contributing pictures and video onto ESPAT’s licensing platform to “build a comprehensive content library that will have global exposure.” “As we continue to see the demand for esports content grow exponentially we are excited to be partnering with ESPAT to serve our fans and the community,” said Sean Zhang CEO of Talon Esports. “ESPAT is providing digital media rights holders a passive revenue stream, with real-time global accessibility for the editorial and commercial user. Content derived from the lens of a team is unmatched, from behind the scenes at the facility to the adrenaline from a live event, we look forward to supporting the South East Asia region and being the distribution platform for Talon Esports..”
Zytara, a FinTech company, is launching a digital banking platform designed for gamers and esports enthusiasts. The initiative will include a checking and savings account, a virtual and physical debit card, and access to investing tools while the mobile app serves up tolls such as branded cards and automated payments for online gaming tournaments, player-to-player transfers and parental controls if necessary. Dedicated partnerships with esports organizations or integrations with third-party platforms that gamers use and love are coming to fans worldwide in 2021.
Industry stalwart Zorine Te is launching Boss Battles on YouTube. The series will span five episodes and feature Te interviewing women executives throughout esports, beginning with former ESL North America CEO Yvette Martinez-Rea.
Daily fantasy sports and esports prop betting platform ThriveFantasy entered into a strategic partnership with Envy Gaming and become the Official Daily Fantasy Esports Platform for the org. “We know gaming fans crave interactive experiences that can bring them closer to their favorite players and teams – and that is exactly what ThriveFantasy is powering with their focus on a fantasy esports ecosystem and prop betting,” said Adam Rymer, CEO at Envy.
The Ultimate Gaming League and Antares Gaming announced the launch of four gaming franchises
comprised of current and former NFL stars as well as pro gamers. The teams, named Da Fam Gaming, Ochocinco Gaming, 4 Brothers Gaming and Glitxh Gaming, will take part in a draft on Dec. 21 where the captains of each team will draft members to their semi-pro gaming teams that will compete in ongoing seasons of Call of Duty, NBA 2K, Madden and FIFA. Da Fam Gaming is led by captain and San Francisco 49ers quarterback Josh Johnson and running back Marshawn Lynch. Also joining Da Fam Gaming is Baltimore Ravens cornerback Marcus Peters and Pro Madden player BAM. Ochocinco Gaming takes the namesake of famed wide receiver Chad “Ochocinco” Johnson, joined by cornerbacks and avid gamers Darius Slay (Philadelphia Eagles) and Desmond King (Tennessee Titans). Las Vegas Raiders defensive end Maxx Crosby captains 4 Brothers Gaming and Raiders running back Josh Jacobs and quarterback and gaming manager Brogan Roback fill out the roster.Sidney Jones IV captains Glitxh Gaming
and is joined by NFL wide receivers Preston Williams (Miami Dolphins) and Rashard Higgins (Cleveland Browns). Also joining the team is Avonte Maddox, cornerback for the Philadelphia Eagles.
FaZe Clan is launching a “first-of-its-kind” program designed to develop all potential new members via the FaZe Academy. The first recruits for the FaZe Academy have already been selected and will undergo a training program and those who pass through the FaZe Academy will be recruited and make their official debut as the first-ever FaZe Clan Freshman Class in January 2021. “FaZe Academy is seeking the best in the world – from the undiscovered charismatic vlogger to the elite multi-hyphenate global content creator who is already making waves,” said Jaci Hays, COO of FaZe Clan. “It is designed to help them achieve their goals, and better understand how far they can take their entrepreneurial spirit and unmatched talent. We want to support their personal brands, help them navigate superstardom while also achieving our larger vision for FaZe Clan.”
Panda Global unveiled a rebrand that includes a new logo and brand identity. As part of its rebranding, the team will now be known as Panda and has launched its e-commerce website featuring newly branded apparel.
Tonight also sees The Game Awards 2020,
airing across a slew of platforms that include multiple channels on Twitch, YouTube, Twitter, etc. Specials presenters and appearances will include names such as Keanu Reeves, Brie Larson, Gal Gadot, and Tom Holland, with the event set to feature “around 12 to 15” brand new game announcements, in addition to new material from previously-announced titles, per IGN.
A recent study efforts led by CSL International and the Esports Entry Advisory of the esports sector found “significant pent-up demand for more in-person events.” Post-pandemic, and with implementation of venue safety protocols, EEA expects the esports sector to perform. Surveys distributed by the group show that 77% of gamers throughout North America are interested in attending an in-person esports event as soon as possible, while 79% of event venues and destinations are “very interested or significantly interested” in hosting these events in the future. At the same time, only 17%of those surveyed have actually been to an event and less than 40% of host venues/destinations have hosted esports events.
Wim Stocks, Chairman of CSL and WorldGaming is stepping down from his role with the company after eleven years with the organization. In a post, Stocks noted that “There is no feasible way to thank everyone who helped me on this mission of love. I am grateful quite literally to thousands of people – including hundreds of partners and brands to whom I am deeply appreciative, so many of these people who are now amongst my most profound of friends.” The organizations were acquired by Playfly Sport earlier this year.
Ford Models announced the signing of pro Fortnite player and gaming influencer for Misfits Gaming, Griffin “Sceptic” Spikoski to its Esports and Gaming division. “It is an honor to bring such a talented and focused individual to our division,” said Justin M. Jacobson, Manager for the Ford Esports and Gaming talent division. “Sceptic has already achieved so much in his young career and we are excited about the opportunity to help him continue to grow and flourish.”
Evil Geniuses is bringing on former Red Bull Executive, Michael Fudzinski, as the org’s new Chief Revenue Officer. Fudzinski most recently oversaw global partnerships initiatives as VP at the Drone Racing League.
Zytara announced that Andy Brown and Moritz Baier-Lentz have joined the company’s board of advisors. This follows the news released earlier this week around the company’s plans to launch the esports banking platform in early 2021. Brown is the CEO of Sand Hill East, while Baier-Lentz is a Partner of BITKRAFT Ventures, the globally leading early and mid-stage investment platform for gaming, esports, and interactive media.
A Cynopsis message from The Lustgarten Foundation
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ON THIS DAY
1993: Doom is released
In honor of Cyberpunk 2077 finally arriving today, Keanu Reeves – who appears in the game – portrayed Officer Jack Traven and matched wits with Dennis Hopper in which 1994 film? (Email email@example.com with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
What is the name of Mario’s dinosaur ride/sidekick? Answer: Yoshi. Kudos: Rob Casalaina-ITN/NY; Scott Jenkins-Gracenote/NY; Brian Traynor-Endeavor/NY; Luke Watson-Entertaining Concepts/NY; Andy Pittman-TAMU/College Station; Bowser Jameson/Koopa; Julie Schell/Chicago; Jason Morrow-Toyota/Houston; Greg Dudsic/Venice; Joey Olson/San Francisco; Andy Babb-Super League Gaming/Santa Monica; Glen Gale/Las Vegas
Must be able to perform ingest and playback functions during live and pre-recorded programs. Traffics video clips according to shows’ rundowns. Edits content as necessary. Min 3yrs exp in executing video playback in live control room environment. Plus 1yr exp with Ross Tria or EVS. Full info HERE (12/16)
TELEMUNDO/SACRAMENTO, CA: Responsible for partnering with local clients, both on the agency level and direct, to create innovative and unique mrktg and adv solutions that target a client’s demos and products/services. AE will also need to deliver quarterly results and meeting individual budget requirements. Min 2yrs direct sales exp with 3yrs of media sales exp. Full info HERE (12/16)
DIRECTOR, RETAIL DEVELOPMENT, AMERICAS >>
BBC STUDIOS/NY, NY: Resp for building relationships with key retail accounts at the buyer/mrktg levels. Partner with licensee’s sales teams to pre-sell BBCS franchises and meet the needs of key buyers across retail. Build retail strategies that drive brand strategies set by the franchise/licensing teams. 10yrs exp in licensing or entertainment focusing on retail development. Full info HERE (12/16)
TECHNICAL DIRECTOR >>
NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (12/15)
VIDEO ENGINEER & ROBOTIC CAMERA OPERATOR >>
NEWSMAX MEDIA/NY, NY: Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4yrs exp. Full info HERE (12/15)
FEEDS MANAGER >>
NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (12/15)
GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (12/15)
AUDIO TECHNICIAN >>
NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (12/15)
EXECUTIVE PRODUCER >>
Newsmax Media/NYC: Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (12/15)
ASSOCIATE PRODUCER >>
Newsmax Media/NYC: Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (12/15)
SENIOR LINE PRODUCER >>
Newsmax Media/NYC: Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (12/15)
Newsmax Media/NYC: Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (12/15)
COORDINATOR, CONSUMER MARKETING >>
CROWN MEDIA FAMILY NETWORKS/LA, CA: Resp for supporting the implementation of advtg campaigns (on/off-channel), mktg partnerships, promotions, sweepstakes, experiential events, creative adv development & email mktg initiatives. Min 1yr of professional mktg exp within the entertainment industry. Full info HERE (12/14)
MANAGER, TALENT & LEARNING DEVELOPMENT >>
A+E NETWORKS/NYC: Assess company-wide developmental needs and drive the design, development, delivery, evaluation and admin of various training and development programs (including leadership training, coaching, DE&I, etc.). 3-7 yrs of developing eLearning training with strong data analysis skill and excellent communication ability is required. Full info HERE (12/14)
VP, CREATIVE DEVELOPMENT >>
SESAME WORKSHOP/NY, NY: Idea generator in developing and vetting program ideas and genres for creating new programs for in-house development, and identifying the right distributor for each property. Min 8 yrs exp and must be able to share ideas and contribute to the strategic vision/direction of the Workshop. Full info HERE (12/14)
VP, MARKETING >>
BBC STUDIOS/NY, NY: Seeking VP, Mktg for the Americas region, to design/implement an audience-led mktg/media strat to dev/enhance the commercial relationship between BBC Studios and its global strategic customers. Must have proven track record within a global Mktg envir, focusing on customer engagement and strong customer brand relationships. Full info HERE (12/13)
DIGITAL MARKETING COORDINATOR >>
EMERGING NETWORKS, LLC/REMOTE: Responsible for development and growth of web, mobile and social platforms. As well as, all overall support for all digital content efforts and tactical responsibilities as it relates to the website and social media strategy. Full info HERE (12/13)
MARKETING MANAGER (Always-On Show Lead) >>
WONDERY/LOS ANGELES, CA: Responsible for developing marketing strategy aligned to business goals to effectively and efficiently launch and maintain key Wondery shows. Must have 3 years of podcast marketing experience. Full info HERE (12/13)
MEDIA BUYER >>
WONDERY/LOS ANGELES, CA: Responsible for developing and executing media strategy including planning, analyzing and optimizing media campaigns. Must have media-buying experience and a passion for podcasts, audio storytelling and entertainment content. Full info HERE (12/12)
DIRECTOR, OWNED MEDIA >>
A+E NETWORKS/NYC: SME within the Consumer Mktg & Media team. You will develop and manage owned media strategy for the LIFETIME/LMN brands. Partner with Planning, Digital Media and On-Air Scheduling teams. 7yrs exp managing Owned Media within an Entertainment firm with deep knowledge of entertainment landscape, including competitive set and non-linear platform. Full info HERE (12/12)
MANAGER, BRAND MARKETING & STRATEGIC PLANNING >>
NICKELODEON/NY, NY: Hardworking, pro-active and inquisitive Mgr for a newly formed Brand Mktg and Strategy team at Nickelodeon. This role will aid in defining Nickelodeon’s brand mission/values as well as Mktg efforts across series, brand, platforms, emerging media and more. Min 5yrs exp in consumer strategy, digital, mktg or media. Full info HERE (12/12)
DIRECTOR OF DEVELOPMENT >>
WOMEN’S BASKETBALL HALL OF FAME/REMOTE: Seeking motivated individual responsible for the creation of a WBHOF donor base that will increase donations through donor relationships, contributions, capital campaigns and ongoing fundraising efforts. Proven track record with min 5yrs exp managing/forging relationships with multiple donor sources. Full info HERE (12/11)
SOCIAL MEDIA ASSOC PRODUCER >>
JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (12/11)
SR. DESIGNER >>
NBCUNIVERSAL OWNED STATIONS & AFFILIATE RELATIONS/DALLAS-FORT WORTH: The Arthouse, NBCUniversal’s Owned Stations’/Telemundo Stations’ internal design team who supports newscasts is seeking a Sr. Designer with a broadcast design background, solid conceptual skills and 3D expertise. Min 4yrs exp, must be able to work on individual assign and team projects. Full info HERE (12/11)
OTHER JOBS OF INTEREST
Produce software designs to support long-term maintainability and extensibility of code.
Present and read out results and plans to cross functional leaders and executives.
Develop and iterate testing frameworks, segmentation models, forecasting models, and automated tools.
Digital Marketing Analyst
Lead UX web development to support marketing campaigns (landing pages, email templates, etc).
Front Web Developer
Develop and maintain Linux/Windows scripts test automation and error-injection frameworks and tools.
Test and Validation Engineer
Manage marketing inventory and control process of marketing materials, POP and promotional items.
Brand Marketing Manager
Develop and drive global marketing plans for assigned product gaming or productivity laptop platform.
Senior Product Marketing Manager
Work closely with technology licensors and chip partners (such as Intel, AMD and NVIDIA) to define product specifications and develop the product roadmap.
Director of Product Development, Systems
Oversee the daily execution of marketing campaign responsibilities, including creating and managing the asset calendar, including third-party approvals.
El Segundo CA
Collaborate with related departments to develop and manage other marketing activities such as social marketing, events, and PR.
User Acquisition Specialist
El Segundo CA
Maintain services once they are live by measuring and monitoring availability, latency and overall system health.
Senior Site Reliability Engineer
Santa Clara CA
Communicate status, updates and blockers to stakeholders and management effectively and timely in meetings and chat.
Technical Project Manager
Santa Clara CA
Develops frameworks for improved department coordination and communication.
Production Project Manager
Santa Clara CA
Design and implement solutions targeting Microsoft Windows desktop operating systems, using technologies such as C++ and Rust.
Senior Software Engineer (Rust & C++)
Los Angeles CA
Define, develop, implement, streamline, and distribution action plans to ensure the most efficient operations and maximum productivity.
Senior Director, Worldwide Production Operations
Los Angeles CA