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09/02/21: YouTube’s big haul; Le Mans goes long; FaZe Clan & OpTic Gaming pair up









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Medias First Morning Read
Thursday September 2, 2021
Good morning! This is your weekly Esports Brief.

The streaming wars resumed this week with YouTube landing top content creators TimTheTatman and DrLupo in exclusivity deals. Tim’s departure was announced yesterday and comes after nine years with Twitch. Tim’s channel there boasts more than seven million followers, while his primary channel on YouTube has 3.79 million subscribers.

Earlier in the week, steaming stalwart/content creator Benjamin “DrLupo” Lupo revealed that he will be taking his content to YouTube Gaming and will now livestream exclusively on the YouTube platform in a new deal. “I am incredibly fortunate to be able to do what I love and even more grateful to be able to give back to causes that I care about the most,” Lupo said. “YouTube not only allows me to continue creating content and growing my community, but through this partnership, YouTube will help me as I expand my brand through other entertainment initiatives. I am excited to bring my fans on this journey with me.”
COMPETITION

Motorsport Games and the Automobile Club de l’Ouest announced plans to launch the Le Mans Virtual Series with the new event nowoffering a new format as well as a $250,000 prize pool. The series will feature four events that will span from September through December using the Factor 2 sim racing Platform, before the final round fuels up at the 2022 Autosport International motorsport show on Jan. 15-16.

Microsoft and 343 Industries are giving Halo esports an overhaul and revealed the esports teams who will be competing in the Halo Championship Series featuring Halo: Infinite. On deck will be Cloud9, eUnited, Faze Clan, Fnatic, G2 Esports, NAVI, Sentinels, Spacestation Gaming, and Team Envy. Teams were selected based on ‘significant funding’ they will invest in the Halo ecosystem through salaries to players, coaches, managers, and content creation. In addition, Microsoft and 343 Industries will also produce a Grassroots HCS initiative that partners with content creators and tournament organizers.

The 2021 League of Legends World Championship will take place in Iceland, according to Dot Esports. The decision comes after Riot Games confirmed last week that the event was being moved from China to Europe due to the pandemic and potential issues with getting all players into the country.

Riot Games looked forward on its live events. The company confirmed that the 2022 League of Legends World Championship will take place in North America, running across four cities with LCS Commissioner Chris Greeley confirming the plans in an interview with Travis Gafford. North America hasn’t hosted a League World Championship since 2016. Meanwhile, Riot Games announced that the 2022 LCS Mid-Season Showdown will take place at the NRG Stadium in Houston on April 23 and 24 while the Prudential Center in Newark will host the LCS Championship in 2023.

Riot also announced the Wild Rift: Origin Series Championship, which will see some of the world’s top teams compete in September. Six squads from the Origin Series (3 teams from Group A, 2 from Group B, and 1 from Group C) will battle it out live in Stockholm, Sweden across September 24-26 for a prize pool topping $350,000, with competition running on Twitch and YouTube stateside.

Tencent is looking to expand Arena of Valor esports in 2022, drawing up more tournaments for the title around the world in addition to partnering with the game Honor of Kings, uniting them for the first time next year for the the Arena of Valor World Cup 2022 in October next year. Tencent stated that the prize pool for the competition will be more than $8 million.

MOONTON Games and Estars today announced the Mobile Legends: Bang Bang World Championship North American Qualifier will run Sept. 11-12 and 18-19, marking the largest qualifier in the region to date. The open qualifier will see the best teams from across the United States and Canada go head-to-head with the winning team receiving a spot at the Mobile Legends: Bang Bang M3 World Championship.

The Mythic Dungeon International returns with a new format for teams looking to make the 2021 Global Finals. MDI is making its glorious return to Shadowlands as season two begins this weekend. The Global Finals will run October 29 – 31 where they will battle for the title of MDI World Champions and a $300,000 prize pool. Competition runs every Friday-Sunday starting tomorrow on its YouTube channel.
STREAM HATCHET TRENDS

It’s essential to have a strong understanding of your fan base when marketing to gamers and esports fans. Are your fans cornered within a specific niche, where the approach to reaching them is narrow and focused? Or are your fans spread across a variety of subcultures, and a shotgun blast might be more effective?

This week, Stream Hatchet investigates live streaming audiences on Twitch within the Riot Games universe, including the game titles: League of Legends, VALORANT, Teamfight Tactics (TFT), Legends of Runeterra, and Wild Rift. Fan overlap has been ranked based on its significance. Here are the insights:
· League of Legends has developed strong affinity with the new game titles: Over 70% of TFT, Wild Rift, and Legends of Runeterra fans are viewers of League of Legends.
· Are VALORANT and League of Legends fans one in the same?: Despite each game’s massive popularity, less than 40% of each fan group watches the other title.
· League of Legends fans are less inclined to watch other titles: Less than 38% of League of Legends fans watch other game titles within the Riot Games universe (VALORANT, TFT, Legends of Runeterra, Wild Rift).

Want to see the overlap of individual creators, games and more? Visit us online at StreamHatchet.com
SPONSORSHIP & ACTIVATION

Riot Games’ European Masters welcomed Amazon as the Naming Partner of the European Masters this Summer 2021, and for the year 2022 in a new deal. Amazon will work with European Masters to create a “unified shopping experience” for EU Masters fans, and will explore how to create a destination for viewers looking to express their fandom of the tournament and its participating teams. As part of the collaboration, the European Masters will be renamed the Amazon European Masters.

PenFed Credit Union launched the first-of-its-kindWashington Justice branded Power Cash Rewards Visa Signature Card and – according to the announcement – serving as the first-ever team branded credit card within the esports industry. “PenFed is proud to partner with The Washington Justice and make history with the first esports team branded credit card,” said PenFed Credit Union President/CEO James Schenck. “The passion and enthusiasm of Justice players and fans is wonderful to witness, and we are excited to expand our partnership and welcome even more Justice fans as PenFed members. PenFed and The Washington Justice embrace the same innovative and enthusiastic spirit, and we look forward to growing our partnership.”

Content creator ONE_shot_GURL and G FUEL are launching her first G FUEL flavor: Strawberry Slushie. ONE_shot_GURL is a streamer, YouTuber, and content creator with over one million social media followers and over 35 million views across Twitch and YouTube.

Kingston FURY extended its partnership with Cloud9, serving as the official memory provider for Cloud9. “Kingston continues to be dedicated to esports and the gaming community, designing products specifically engineered for gamers and tech enthusiasts,” said Craig Tilmont, Senior Director of Marketing, Kingston. “We’re thrilled to have Cloud9 on board to showcase Kingston FURY next-gen memory in their gaming systems.”

Ubisoft and HyperX announced a new alliance with HyperX becoming the exclusive supplier of peripherals – headsets, microphones, mouses, mousepads and keyboards – of the Tom Clancy’s Rainbow Six Siege European League. The collaboration will start at the kickoff of Season’s 2021 Stage 3. Running until December 2021, the partnership also includes the European League Finals.

TIME TO CELEBRATE

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PLATFORMS



Fandom launched “Bite into Madden22,” a five-week streaming series in partnership with Tyson Brand that celebrates the launch of Madden22 on Muthead. The series broadcasts live each Saturday through September 18 at 1p on Fandom’s Muthead Twitch channel. “As football season kicks into high gear with the new release of Madden22 and the start of the 2021 NFL season, the team at Tyson® Brand is excited to continue bringing fun and engaging content to gamers and fans,” said Anna Mauloff, Brand Manager, Tyson® Any’tizers® Brand. “Tyson® Any’tizers® Snacks are the perfect flavor-forward, protein-packed snacks to help fuel fans as they seek the latest and greatest in the world of Madden on Muthead alongside fellow gamers. We’re giving players more ways to play their favorite game with even more opportunities to enjoy the many varieties of Tyson® Any’tizers® snacks.”
TEAMS

XSET is venturing into Vegas territory, courtesy of a partnership with hip hop club Drai’s. The partnership, described as a residency, will see XSET integrating gaming into both Drai’s Beachclub and Nightclub venues. The 30,000 sq. ft. beach club will feature XSET-themed gaming cabanas, complete with custom XSET gaming consoles and design. VIP guests at the nightclub will also have the ability to enjoy gaming in Drai’s VIP sections. “It’s an honor to partner with an incredible brand like Drai’s,” said XSET Chief Business Development Officer Clinton Sparks. “They are the number one hip hop club in the world — and understand not only the space but also how to produce unforgettable events and experiences. The fact they have the vision and innovative spirit to bring this to the culture and community makes XSET extremely excited to call them partners.” In conjunction with the launch of this partnership, XSET will also be introducing their new content house in Las Vegas where Drai’s resident artists will have exclusive access to create listening events, album release parties, and shoot content, as well as “unwind and game with the XSET squad.”

FaZe Clan formally unveiled its collaboration with OpTic Gaming to “commemorate the history and legacy between the two gaming powerhouses.” The collaboration is anchored by a limited-edition merchandise capsule collection with the merchandise collection paying homage to the organizations’ brotherly relationship. The collection includes products such as a dual jersey, hoodies, t-shirts, shorts, lava lamp, and more. “The beauty of competition is that it drives innovation, and although OpTic was the first of its kind, OpTic didn’t define itself until the FaZe Snipers came to play,” says OpTic HECZ. “Without FaZe and the fresh new look they brought to the fast-growing esports and gaming entertainment landscape, OpTic and gaming culture wouldn’t be where it is today, for it was FaZe and their innovations that helped gamers transcend gaming.”

Esports Entertainment Group announced a partnership with the Indianapolis Coltsto operate co-branded esports tournaments annually for the NFL side of its platform. In addition, the company will leverage player imagery within Indianapolis Colts’s local market, whilst also working with the team to promote the tournaments through digital marketing.
INDUSTRY

Dexerto reports that an internal Activision Blizzard source stated that the company was looking to release Overwatch 2 before the Summer of 2022. Meanwhile, in a statement released by the Overwatch development team, the company announced that Overwatch character Jesse McCree would be getting a new name, and that the company will refrain from naming characters after employees in the future. Blizzard lead level designer Jesse McCree, for whom the character is named, was one of a number of employees released from the company earlier this month following the company being sued by the California Department of Fair Employment and Housing due to alleged sexual harassment and unequal treatment.

ROSTER MOVES
Brendan “PlayerUnknown” Greene departed PUBG’s parent company Krafton to launched his own development studio. Greene will reportedly remain in Amsterdam to head up this new company, titled Playerunknown Productions.

Rix.GG named Jan Hoffmann as Chief Executive Officer. Most recently, Hoffmann was the Chief Operating Officer at Rix.GG. Prior to that role, he was the Head of Team Operations at FNATIC.

Envy Gaming announced two senior executives hired to newly created positions that will bolster and scale Envy’s sales and marketing efforts. Eric Duncan joins as Envy’s head of marketing from Rooster Teeth, where he led marketing for the digital media company during a period of rapid online and community growth. Erin Schendle joins Envy as senior vice president of sales and partnership with two decades of media sales experience, having most recently worked with TEGNA and WFAA.

Super League Gaming announced that industry veteran John Carle has joined the organization as Vice President, Creator Relations. Carle joins Super League to head up the company’s efforts in connecting with all types of creators and will serve as a strong advocate for digital producers. Prior to joining Super League, Carle served as Vice President of Client Services for Branded Entertainment Network.
READYUP GAMES OF THE WEEK



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TRIVIA
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CUSTOMER SERVICE REPRESENTATIVE >>
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ASSOCIATE PRODUCER – PROGRAM INTEGRATIONS >>
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BUSINESS DEVELOPMENT MANAGER >>
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MARKETING MANAGER >>
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