Latest

06/30/22: Sony brings trio INZONE; Who is gaming’s fast food king?; MobileMatters for ESL


Medias First Morning Read
Thursday June 30, 2022

Good morning! It’s Thursday and this is your early morning Esports brief.
Sony Electronics is launching its new gaming gear brand with a trio of high-profile deals that will include monitors and headsets, among other products. With the launch, the company’s new INZONE brand tied up partnerships with the Evolution Championship Series 2022 and 2023, PGL DOTA2 Arlington Major 2022 and the VALORANT Champions Tour.

“The market has been expanding with a higher interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, Head of Game Business and Marketing Office, Sony Corporation. “With Sony’s strong history of high-end audio and visual technology products, we believe this new line will offer even more options for those looking to upgrade their current gaming systems. We are committed to contributing to the growth of gaming culture by providing PC and PlayStation gamers with a wider range of options to enrich lives through gaming.”

“To make this announcement as part of the global launch of INZONE is another example of the momentum that is building for Evo 2022,” said Rick Thiher, General Manager of Evo. “We’re delighted to debut new technology for our attendees to experience fighting games with. Partners like INZONE from Sony support our mission of crafting great experiences for our players and fans.”

COMPETITION

The LEC Summer Finals will hit Malmö, Sweden from Sept. 10-11. Tickets will be available for purchase on July 1. “We are absolutely thrilled to announce that we will be hosting our 2022 Summer Finals in Malmö, Sweden. Being the first roadshow we’ve hosted away from our Berlin studio in three years, we can’t wait to give the fans an unforgettable experience. We’re pleased to be working with the City of Malmö again and look forward to bringing the breathtaking atmosphere to their city.” said Maximilian Schmidt, Head of League of Legends Esports in EMEA.

Esports entertainment company BLAST launched an esports-inspired Nike branded apparel collection that “will look to encapsulate gaming culture and lifestyle through spotlighting and celebrating the people and personalities behind esports – from the talent and players, all the way through to the unsung heroes behind-the-scenes.” The apparel line will be launched and made available for general sale in August during the BLAST Premier Fall Groups (Aug. 19-28).

Epic’s Fortnite Chapter 3 Season 3 FNCS will kick off in July offering players a shot at the $3 million prize pool and bringing in a new point format that rewards more aggressive plays. Season 3 matches can be seen both on the official Fortnite Twitch channel as well as on the Fortnite YouTube channel with play starting July 6.

FaZe Clan partnered with Hulu’s animated TV show Solar Opposites to host a new Fortnite tournament in early July 2022. Titled the Solar Opposites FaZe Elite Cup, the tournament will be open to both amateur and professional Fortnite players from North America while FaZe Clan will also host a number of activations and giveaways for viewers. This third season of Solar Opposites is out in July.

STREAMHATCHET
This week we’re previewing Stream Hatchet’s 2022 Brands in Video Gaming and Esports Report. The report is perfect for brand marketers and marketing agencies looking to boost their presence in video game live streaming and esports. In the report we discuss the rise in sponsored live streams, top categories of brand mentions on Twitch, how the use of other social media platforms like Twitter can help boost campaigns, and several case studies with brands activating well in live streaming and esports.

To preview the report, we’ve pulled a page from our top categories section, looking at the top fast-food brands on Twitch.
Fast food has always been the meal of choice for gamers and live streamers as a quick and easy option during long nights in front of their PCs. While fast food is ubiquitous in the community, brands still need to activate advertising campaigns in order to stay on top and in front of the most viewers and fans in live streaming.
We’ve looked at how well different fast-food brands have resonated with consumers by measuring the number of brand chat mentions in Twitch chat for Q1 of this year. McDonald’s grabbed the first spot by a wide margin with 853k mentions. KFC took second place with 586k mentions and Subway nabbed the third spot with 320k mentions.

In fourth and fifth place was Wendy’s and Burger King with 263k and 245k mentions last quarter.

Click here to read more about how brands activate in live streaming and pre-save our 2022 Brands in Video Gaming and Esports Report.

SPONSORSHIP & ACTIVATION

Evil Geniuses is tapping the services of HP Enterprise via multi-year partnership will see the team leverage HPE’s cloud computing infrastructure in a move designed to help them better understand its data. HP Enterprise will provide Evil Geniuses with access to HPE’s artificial intelligence services and solutions. In addition, the pair locked in three key fields of cooperation: talent discovery to find emerging players; game strategy to help EG “design winning strategies” via artificial intelligence; and talent development by improving training modules.

Gen.G ordered up another deal with McDonald’s, renewing the team’s McDonald’s Crew League partnership. The agreement will continue in specific locations in Southern California, as well as Southern Plains (Kansas, Oklahoma), and the DMV (Washington DC, Maryland, Virginia) as well as an expansion into the northwest. Each region has been designed to recruit and retain its employees through gaming, with a season expected to kick off this summer.

Meanwhile, Immortals, and gaming chair brand DXRacer kicked off announced the start of a three-year partnership. As part of the agreement, DXRacer will become the Official Gaming Chair of Immortals and will be used by all Immortals competitive teams, including League of Legends (LCS), Wild Rift and Valorant. “Working with DXRacer, a pioneer in the gaming chair space, to provide Immortals-branded chairs to our players and influencers underscores our commitment to creating a first-class experience for our talent,” said Brett McGrew, Immortals’ VP, Partnerships & Activation. “We’re excited to be enhancing our performance with DXRacer.”

Gamelancer Gaming Corp. renewed its longstanding relationship with G FUEL through Q3/Q4, 2022. The six-figure contract will feature user-generated-content curated by Gamelancer influencers, featured across the company’s @Gaming, @Gamer, @Gamelancer and @Egirl channels on TikTok and Instagram.

Envy and Jack Link’s renewed and expanded their partnership that represents Jack Link’s longest continuous running investment in an esports sponsorship to-date with Jack Link’s serving as the Official Protein Snack of Optic Gaming, OpTic Texas, the Dallas Fuel, and Envy Gaming under terms of the deal. New this year is sponsorship of OpTic including content creators and competitive esports teams under the OpTic brand. Jack Link’s will have prime jersey position on the OpTic Texas (Call of Duty League) jerseys and sleeve sponsorship position on all other Envy and OpTic teams, as well as sponsor the Envy team competing in World Chase Tag.

Gamers8 locked in an exclusive partnership with Spotify, who will become the official audio streaming partner for the upcoming season in Riyadh this summer. In addition to co-curated playlists by Spotify’s music team and Gamers8 gaming professionals, Spotify and Gamers8 will create and launch a podcast dedicated to the season in partnership with Rising Giants Network in an eight-episode series.

ESPORTS BUSINESS SUMMIT 2022

What’s New This Year?

This year we’re bringing an enhanced show floor with top vendors hosting games, giveaways, and interactive spaces for your enjoyment. We’ve added a welcome reception at MGM Grand’s pool packed with drinks, entertainment, food, and fun competitions!

You won’t want to miss this event!

FIND OUT MORE & REGISTER NOW!

IT’S ALIVE: YouGov Living Data Insights
The mass appeal of gaming influencers among American teens

Data from YouGov Teen Profiles shows that gaming influencers are the joint-most popular type of influencers among teenagers in the US.

PLATFORMS/METAVERSE

The NBA, the National Basketball Players Association, and Niantic, the makers of Pokémon GO, partnered up to create NBA All-World. The mobile game will launch globally during the 2022-2023 NBA season as an officially licensed, geolocation, 1-on-1 basketball game where players compete to and visit Drop Zones to acquire collectible sneakers, jerseys, and more to outfit their roster.

GameSquare Esports locked in a partnership with YouTube Gaming to distribute exclusive content for TimTheTatman’s Tailgate, a two-day festival blending gaming, sports, music, and pop culture, taking place in Frisco on July 16-17. YouTube Gaming will also serve as the presenting partner of TimTheTatman’s Hoedown $100,000 Zero Build Tournament featuring Fortnite and livestream. In addition to livestreaming the Fortnite tournament finals on Sunday, YouTube Gaming will livestream the $15,000 Tim Pong finals.

ESL Gaming and EarlyGame Group are teaming up to launch MobileMatters described as an all-new mobile gaming brand and publication launched to serve the mobile gaming community and offering news, guides, and video content designed for mobile gaming. As part of the arrangement, ESL Gaming will offer exclusive access to media from the Snapdragon Pro Series, the world’s largest multi-genre mobile esports competition including tournaments in Supercell’s Brawl Stars and Clash Royale, Riot Games’ League of Legends: Wild Rift and Legends of Runeterra, and more.

G4 and WWE are teaming up for the release of new content series, in partnership with Xfinity, titled Arena. The monthly show blends the world of streamers, celebrities, pro-athletes and WWE Superstars as they enter the G4 Arena to hash out their personal/professional issues with a gauntlet of chaotic, and hilarious, challenges. The series if hosted by Xavier Woods Gina Darling and will feature major internet personalities including Twitch streamers QTCinderella and Myth who are stepping in to the Arena to air out their personal grievances for episode 1. The series debuts on June 29 at 7p.

TEAMS

Envy Gaming will retire its branding and moniker and will officially be known on all fronts as OpTic Gaming (while OWL team will be known as the Dallas Fuel). The companies merged last November.

Complexity Gaming is set to host a slate of gaming experiences during the 10th annual UFC International Fight Week this week. In addition to the previously announced battle between TimtheTatman and NICKMERCS on July 1, events will include a Call of Duty: Warzone tournament with top creators on the Las Vegas strip as well as the launch an exclusive merchandise collection from Complexity Stars athlete and five-time UFC title winner Max Holloway. Merchandise will be available for purchase online on Complexity’s store and will be given away to attendees at UFC X on July 1 and pre-fight on July 2.

Apparel brand Champion teamed with Fnatic to launch a capsule collection, a limited-edition collection comprised of four hoodie designs, “each inspired by the ancient elemental concepts of Earth, Air, Fire and Water.” The collection will see a drop of just 400 hoodies, and each of the themes will see Fnatic ambassadors bring their own flavor to the capsule collection.

INDUSTRY

Last week saw the Board of the Global Esports Federation approve the establishment of a Study Group to lead the development of a Universal Framework on Esports Standards & Certification in consultation with the global esports and gaming community. The work of the Study Group will focus on four key areas: Safeguarding, Education & Coaching, Tournaments & Events, and Governance & Ethics.

READYUP WHAT TO WATCH

2022 THAT BIG TV CONFERENCE

Limited Sponsorship Opportunities Remain!

For more information on sponsorship opportunities for this year’s That Big TV Conference, contact Albert Nassour.

FIND OUT MORE

Trivia
Born on a Monday and later buried on a Sunday, what famed Batman villain is associated with the creepy 1842 English nursery rhyme? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
In Back to the Future, how fast did you need to go to travel through time? Answer: 88mph. Kudos: Eric Dunefsky-Crossmedia/NY; Rob Casalaina-ITN/NY; Luke Watson-Bright Moments/NY; Barbara Capella Loehr-Equal Opportunity Publications/NY; Matt Deprey-C-SPAN/DC; Rick Dascher-WarnerMedia Studios/Atlanta; Creed Heilskov-ImOn Communications/Cedar Rapids; Andy Pittman-TAMU/College Station; Benjamin Robinson-Media Design Group/LA; Tom Moore-Kalt Productions/LA; Jim Himmel-TCB Media/San Clemente; David Westberg-SAG•AFTRA Credit Union/Burbank; Lorrie Shilling/El Segundo

Cynopsis Team

Chris Pursell
@VegasandVine
Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
SOCIAL MEDIA MANAGER
GOOD MORNING FOOTBALL
NYC

Understand natively how to capture content within TikTok and provide visual guidance on social assets. Love the NFL and have the passion to create the best content for fans of both the NFL and the show. Love video editing, trying new tricks, and thinking how to engage and entertain social media users. Proficiency with a range of Adobe Products req. Full info HERE (7/15)

SR. DIRECTOR, INSURANCE & PRODUCTION RISK
A+E NETWORKS
NYC, Hybrid or Remote

Oversee all aspects of risk and insurance portfolio. Drive and support an Enterprise Risk Management initiative. Manage corporate insurance program and relationships with brokers/insurers. Create safety protocols for internal production units. 8 yrs exp. in insurance/risk management and expertise in enterprise risk management and loss prevention. Full info HERE (7/13)

STAFF ACCOUNTANT >>
AVALON MANAGEMENT, INC/BEVERLY HILLS:
Client payment process – assist in recording checks and bank deposits received, ensuring correct entry into and maintenance of our artist database, ensuring our clients are paid accurately and on time. Liaising and working closely with internal stakeholders and converting sales orders. Experience of working in a similar role required. Full info HERE (7/13)

ACCOUNT MANAGER >>
RIVAL/Remote:
Rival is seeking an Account Manager who will play a vital role in the organization’s management and oversight of the day-to-day servicing of its partner portfolio. Do you have experience working with partners and are you interested in making an impact at a growing company? This could be your next great opportunity. Full info HERE (7/9)

CONSUMER PRODUCTS COORDINATOR, SR. COORDINATOR OR MANAGER
THE JIM HENSON COMPANY
HOLLYWOOD

Work w/licensees across merchandise categories for all Henson properties, including but not limited to toys, books, graphic novels, apparel, etc. Shephard the product development approval process/assist in merchandising reviews to ensure brand integrity. Vet incoming product development concepts & submissions. 3-4 yrs of Product Development exp. Full info HERE (7/8)

TRAFFIC COORDINATOR- LOG SCHEDULING >>
SINCLAIR SPORTS GROUP/NYC, Remote: Schedule commercial, marketing, promotion spots, and secondary events on daily Traffic logs. Ensure that commercial inventory is scheduled according to client specifications. Interact with Planning, Programming, Sales, and Production. Collaborate daily with Copy Administrators, Ad Sales, Marketing and Network Operations regarding incoming orders. Full info HERE (7/8)

DIRECTOR, CLIENT ACTIVATION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC

Oversee project management, execution, and client-service for all non-production related activations of partnerships with brands and non-profits. Serve as key client contact to ensure a positive, streamlined experience for our partners who fund multi-million-dollar, media programs on Network TV and digital that positively inspire people’s lives. Full info HERE (7/5)

EXECUTIVE ASSISTANT/COORDINATOR, CONTENT DISTRIBUTION & MARKETING
TV ONE
SILVER SPRING, MD

Administrative support for registration, planning, and preparation of regional trade shows, local promotions and events as directed by the associated distribution and marketing team members. Provide administrative support to sales executives to create high quality PowerPoint presentations. 3+ yrs in sales, promotion, project management. Full info HERE (7/5)

DIRECTOR, ORIGINAL PROGRAMMING AND PRODUCTION
TV ONE
SILVER SPRING, MD

Manage the development and acquisition of select new programs, master plan and budget. Identify, research and develop original programming content, including series, specials, studio shows and made for TV One movies that will drive audience viewership and sales revenue. 5+ years of experience in a development, programming and/or production role. Full info HERE (7/5)

EXECUTIVE ASSISTANT/PRODUCTION COORDINATOR
TV ONE
SILVER SPRING, MD

Provide general administrative support in a professional, confidential & organized manner. Schedule appointments & maintain SVP’s daily calendar. Function as administrative liaison to internal TV One departments and other TV One offices. 3+ yrs of relevant exp in a fast-paced environment within entertainment, management and/or agency is preferred. Full info HERE (7/5)

COORDINATOR, SCHEDULING & RESEARCH
TV ONE
SILVER SPRING, MD

Assist with the monthly schedule releases and revisions for linear and digital platforms
Assist in maintaining program scheduling database. Communicate to key stakeholders upcoming programming plans and alert the teams of any changes. 1-2 years of experience in planning or responsible coordination to include internship and/or work experience. Full info HERE (7/5)

VP, PUBLICITY
STARZ/LIONSGATE
SANTA MONICA

Develop and lead press campaigns for STARZ Original Series. Develop and supervise the implementation of goals, strategies, tactics and timelines to create PR plans for assigned original programming and network marketing/branding efforts. 10+ years of experience in a related role within a corporate environment. Full info HERE (7/3)

BOOKING PRODUCER
ENTERTAINMENT & MEDIA SEARCH
NYC

Highly rated and fastest growing cable news channel is seeking Booking Producers for primetime. Primarily responsible for securing on-air guests for interviews. Desired candidates must have previously worked as a booking producer (preferably in news). Must be a news junkie and ultimate team player. Full info HERE (7/3)

MANAGER, TELEVISION BUSINESS & LEGAL AFFAIRS
ENTERTAINMENT & MEDIA SEARCH
LOS ANGELES

Successful independent developer, producer and distributor of feature films and television programming seeking Business & Legal Affairs Manager for Television group. Desired candidates must have previous experience in business or legal affairs department at major studio, production company, or entertainment law firm. JD degree strongly preferred. Full info HERE (7/3)

PRODUCTION COORDINATOR >>
GO TO TEAM/CHARLESTON, SC:
Daily servicing of clients and crews all across the US. Individuals are required to schedule camera crews, field production personnel, negotiate rates, source equipment nationally, book travel ETC. Hard working team players wanted. Experience in media/and entertainment industry is a plus. On Call/Overtime component. Full info HERE (6/30)

MANAGER, OPERATIONS AND BUSINESS ANALYSIS >>
AMERICAN PUBLIC MEDIA GROUP/ST. PAUL, MN, LOS ANGELES, CA OR REMOTE:
We’re looking for a forward-thinking and meticulously organized Manager, Operations and Business Analysis to join APM Studios, American Public Media’s podcast division. This role will be responsible for a variety of complex analytical, business and project management tasks to support the operation and monetization of APM Studios shows. Full info HERE (6/30)

SR. DIRECTOR, PODCAST OPERATIONS
TV ONE
NY, ATLANTA, DALLAS, REMOTE

Develop, implement, monitor and lead podcast strategy and daily operations for podcasts. Play a critical role in structuring and shaping the operational framework, brand and business strategy. 8-10 years of audio and/or digital media experience with 3-5 years of meaningful experience in podcast development, operations, and monetization. Full info HERE (6/30)

OTHER JOBS OF INTEREST

Develop product experiments, draw insight from user research, iterate on UI wireframes, build prototypes, be very familiar with app analytics.
Software Product Manager
SteelSeries Inc.
Chicago IL

https://jobs.jobvite.com/steelseriescareers

Own the marketing budget, driving efficiency of marketing spend and operating costs across relevant channels.
Director of Marketing
SteelSeries
Chicago IL

https://jobs.jobvite.com/steelseriescareers

Lead positioning, consumer targeting, and product messaging to drive brand growth, content development, and go-to-market strategies.
Gaming Category Manager – North Cone
Logitech
Doral FL

https://jobs.jobvite.com/logitech/jobs

As a Backend Engineer, you will design systems to handle a large number of players in a fault tolerant way.
Backend Engineer
Kabam
Vancouver WA

https://kabam.com/careers/

Engage in end-to-end development work to introduce features and components to our best-of-breed computer games and pioneering e-commerce platform.
Steam Software Engineer
Valve Software Corporation
Bellevue WA

https://www.valvesoftware.com/en/

Formulate system-testing procedures to ensure the quality and consistency of software systems developed by Valve.
Anti-Cheat Software Engineer
Valve Software Corporation
Bellevue WA

https://www.valvesoftware.com/en/

You are driven, owner, clear communicator, have high standards and achieve more in 1 month than most competent engineers do in a quarter.
Full-Stack Software Engineer
Logitech
Newark CA

https://jobs.jobvite.com/logitech/jobs

Design, code, unit test, and maintain scalable server codebases.
Senior Server Engineer
Nexon
El Segundo CA

https://www.nexon.net/corporate/careers/?__rlp=1

Improve and automate tests and deployment system.
Senior Backend Software Engineer
Nexon
El Segundo CA

https://www.nexon.net/corporate/careers/?__rlp=1

Develop and drive global marketing plans for assigned product gaming or productivity laptop platform.
Senior Manager, Product Marketing
Razer Inc.
San Diego CA

https://careers.razer.com/

Create a marketing communication strategy for Razer Software including advertising, events and public relations.
Director, Marketing & Business Development
Razer Inc.
San Diego CA

https://careers.razer.com/

Assist with the design and implementation of on-air and post production workflows.
Esports Graphic Producer II – Esports
Riot Games
Los Angeles CA

https://www.riotgames.com/en/work-with-us/jobs

Leading UX design for our Web Experiences initiative, operating as a part of team leadership.
Lead UX Designer – Player Platform, Web Experiences
Riot Games
Los Angeles CA

https://www.riotgames.com/en/work-with-us/jobs

Code and test programming for web application.
IT Programmer
MSI
Los Angeles CA

https://us.msi.com/about/career

Develop and generate validation protocols associated with equipment, systems, and processes.
Computer Validation Technician
MSI
Los Angeles CA

https://us.msi.com/about/career

@{optoutfooterhtml}@