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04/29/21: ESL & Intel go the distance; NRG’s General admission; IESF adds six



Medias First Morning Read

Thursday April 29, 2021

Good morning! This is your weekly Esports Brief.
ESL Gaming is renewing vows with Intel, with the new deal kicking in 2022 with the brands investing over $100 million in esports over three years up to and including IEM Katowice 2025. The deal marks 20 years of collaboration between ESL and Intel, regarded as the longest running partnership in the esports industry. The extension will see the two brands continuing to deliver technology solutions that will power all pro-level tournaments and events in addition to breaking new ground for Intel and ESL, with the partnership now expanding to include DreamHack Open and DreamHack Festivals for the first time.

All non-league ESL Pro Tour circuit CS:GO tournaments will now be unified under the Intel Extreme Masters brand, including ESL One Cologne which is now transitioning to Intel Extreme Masters Cologne.

“When we joined forces with ESL two decades ago, we never imagined just how powerful this partnership could be,” said Marcus Kennedy, General Manager of Gaming and Esports Segment for Intel. “We’ve shaped the esports landscape together, collaborated on some of the most spectacular events in the world, and brought the very best esports experiences to millions of fans around the globe. As a leader in PC gaming, we at Intel are excited about this next step in our successful history together and to elevate esports to an even higher level.”

COMPETITION
The NBA 2K League revealed its 2021 regular-season schedule and season-long competition structure. The 16-week season will begin May 19 with THE TIPOFF Powered by AT&T, and will conclude Sept. 4 with the 2021 NBA 2K League Finals Delivered by DoorDash. The 23 teams will play 28 regular-season games each. For the first time, the NBA 2K League will be aligned into two conferences: the Eastern Conference and the Western Conference. Also new this year, the field for the 2021 NBA 2K League Playoffs Delivered by DoorDash has expanded to 12 teams, starting Aug. 26. The 2021 season will once again include three in-season tournaments (THE TIPOFF, THE TURN and THE TICKET) as part of THE BANNER CHAIN powered by AT&T. Regular-season games will begin at 7p on Wednesday, Thursday, Friday and Saturday nights with four distinct matchups each night featuring nightly themes: NBA 2KL Block Party Wednesdays; NBA 2KL Bounce Pass Thursdays; NBA 2KL Friday Night Fire; and NBA 2KL Saturday Night Showdown.

DreamHack rolled out plans for the DreamHack Open Featuring Fortnite tournament series for 2021. In addition, fans can experience the ”best of the best” (trios) Cash Cup Extra Presented by DreamHack. Both Fortnite initiatives will total a prize pool of more than $900,000 in 2021. Each season of Fortnite’s competitive calendar — spring, summer and fall — will feature a DreamHack Open with a prize pool of USD $200k each. The first DreamHack Open Featuring Fortnite will begin in May with each duos tournaments to be broadcast live on Twitch. There will be a total of 18 events in 2021.

Fandom’s Futhead, a FIFA fan community and FIFA Ultimate Team Database, partnered with Goal to co-produce Tuesday Night Football, an online FIFA tournament in which 16 professional FIFA players compete weekly. Tuesday Night Football from Futhead and Goal launched this week and will continue as a regular Tuesday night fixture, with tournaments planned in Europe, North America and South America.

With the 2021 League of Legends European Championship Spring Season in the books, Riot revealed that the league broke viewing records with the Spring Finals between MAD and Rogue. Peak concurrent viewership hit 866,821 fans for the finale, up 7.5% over the Spring Finals 2020. Average minute audience hit 450,395, up 12.3% with 44,160,068 hours watched over the entire 2021 Spring Season.

On the LCS front, Riot reports that the league’s return this season drew a 30% increase in hours watched year-over-year for all of spring (across all platforms and co-streaming channels). In addition, Friday’s Average Minute Audience also increased 70% since the launch of Friday broadcasts last summer. The Mid Season Showdown Finals saw a peak of 416k concurrent users across Twitch and YouTube, up 7% year-over-year, and an AMA of 281K.

The ONE Esports Singapore Major notched over 274 million views across all streaming platforms, according to the company, with 1.1 million concurrent viewers watching Invictus Gaming topple Evil Geniuses in the April 4 grand final of 2021 Dota Pro Circuit event. The offline tournament began on March 27 and featured 16 of the world’s top Dota 2 teams.

The top teams from the Arena World Championship Circuit face off this weekend for their share of the $200,000 global prize pool in the Season 1 Finals. The action starts at 1p ET this Saturday on the Warcraft YouTube channel.

Speaking of Warcraft, Complexity-Limit, Raider.IO, and Keystone Masters, unveiled the Mythic+ Charity Pro-Am, a first-of-its-kind World of Warcraft charity tournament. Taking place on May 15, the one-day event will feature top pros, influencers, and amateur players from the WoW community as they go head-to-head in dungeon runs to raise money and awareness for a variety of charities. “The Mythic+ Charity Pro-Am is the perfect opportunity to raise visibility and funding for some important charitable causes,” said Sören Vendsahm, General Manager, Complexity Gaming. “By combining the skill of elite WoW players, the global reach of top influencers, and the passion behind the WoW community, we’re able to create a fun, engaging event for everyone involved.”

Seventeen of the nation’s top collegiate esports teams square off in six different games for scholarship funding and the title of Champion in the CSL Grand Finals on Saturday and Sunday. The season saw more than 1,500 teams consisting of 9,500 student-athletes from 448 schools competing. “With many students taking virtual classes and studying away from campus, the number of esports participation at school campuses surged this year,” said Rob Johnson, CEO, CSL Esports. “It was a fantastic year for CSL Esports with so many schools engaged. The competition was intense and that should make for a fantastic Grand Finals weekend.” The teams are competing for $60,000 in scholarship dollars spread across six games: League of Legends, Dota2, Rocket League, Valorant, CS:GO, and Street FighterV.

Expert analysts and forecasters cite that worldwide esports market size, valued at USD $1.1. billion in 2019, is projected to reach USD 6.31 billion, a growth rate at 24.4%, over the forecast period 2020-2027. Growing investments from international brands in e-sports tournaments and increasing streaming of games through various platforms are fostering industry growth.

ONE WEEK AWAY! Give the women on your team the recognition they deserve by submitting nominations to Cynopsis’ Top Women in Media Awards (yes, of course this includes esports and gaming) before the early-bird deadline next week. Nominate by May 6.

The Electronic Gaming Federation entered into a new, first-ever expansive partnership with Special Olympics New Jersey to create EGFH Unified. The first EGFH Unified season will be a 5-week competition featuring up to 50 high schools throughout the state bringing all esports student-athletes into an interscholastic schedule of competition beginning with Rocket League this Spring and continuing with rolling competitions throughout the 2021-22 school year.

Mission Control GG announced the first ever U.S. Parks and Recreation Esports Championship, presented by HyperX. This tournament brings parks and recreation communities across the country together for a month-long competition, where players will represent their hometown starting April 27. “HyperX understands that gaming has become a primary way for people and communities to stay together and have fun while gaming,” said Kitty Nguyen, esports sponsorships specialist, HyperX. “Having the right HyperX peripherals elevates gaming and brings players closer together as they are immersed in a game, in a digital way over the last year.”

STREAM HATCHET TRENDS
This week, Stream Hatchet analyzed all of the sponsored streams containing #ad in their titles. The FCC now requires an indication of an ad within the stream title making tracking sponsored segments easier. Comparing the past few months to last year, sponsored streams have increased 79%. The substantial growth can be attributed to two major factors: the growing popularity of gaming and brands reallocating marketing budgets to live streaming.

Gaming has become a large part of pop culture over the past year as many people turned to video games for entertainment during quarantine. More viewers tuning into Twitch and YouTube Gaming was inevitable with the increased playerbases. Because of this, many streamers had a much larger reach than before, dipping into various audiences. Brands obviously took notice and began to establish marketing budgets for the streamers. The result is a massive increase in the number of sponsored streams and associated viewership. Moving forward, live streaming will likely eat up portions of marketing budgets as the industry continues to grow even bigger.

For more insights about sponsored content and other live streaming data, please visit www.streamhatchet.com.

ACTIVATION
NRG Esports’ World Champion Rocket League team hitched a ride with The General Insurance that will see NRG’s Rocket League team \ be renamed “The General NRG” for all future competitive and non-competitive events. The partnership is the first of its kind in North American Rocket League and goes into effect immediately. The squad will now be sporting The General NRG-branded jerseys for all events. As part of the comprehensive partnership, NRG’s owned and operated “The Grid” broadcast, the team’s personalized live stream of its gameplay during the Rocket League Championship Series weekly tournament circuit, will now be presented by The General.

Gen.G and Conoco announced plans to host a first-of-its-kind college esports rivalry week between University of Colorado and University of Montana esports programs. This marks Conoco’s first-ever activation in the esports space. Rivalry Week presented by Conoco will serve as a two-day event pinning the Buffaloes and Grizzlies against each other in Rocket League on April 27 and Minecraft on April 29. As part of Conoco’s first foray into esports, the hybrid vehicle-soccer game Rocket League will have natural tie-ins to Conoco, and the Minecraft competition will challenge gamers to build a replica Conoco® station featuring famous state landmarks.

Monster Energy and Evil Geniuses announced a multi-year extension to their 10-year partnership. The pair have built out esports’ fast-growing fan base, bringing the world of gaming to a whole new arena. “We are extremely proud to celebrate a decade of game-changing collaboration between Monster Energy and Evil Geniuses,” said Monster Energy CMO Dan McHugh. “We’ve loved growing with Evil Geniuses in the world of esports over the last ten years and look forward to continuing leveling up together.”

PLATFORMS

Activision Blizzard and Europe’s SPORT1 broadened a distribution rights deal with the renewal securing exclusive rights to the Overwatch League from the start of the season on April 16 across Germany, Austria, and Switzerland in addition to carrying the Hearthstone Masters Tour and Grandmasters for the regions. The new agreement now includes World of Warcraft with the events Arena World Championship and Mythic Dungeon International.

China’s HUYA livestreaming platform landed exclusive rights to all official League of Legends esports competitions in the country in a deal reportedly valued at $30 million. In addition, the platform landed VOD rights in the three-year deal in addition to highlights and replays, and other peripheral content

Speaking of China, ESL will extend its partnership with Chinese live streaming platform DouYu, which lands exclusive rights to broadcast ESL Pro Tour Counter-Strike: Global Offensive, Warcraft III, StarCraft II, Dota 2, as well as ESL Mobile competitions in “Mandarin as well as other Chinese languages and dialects through 2021.”

TikTok partnered with Enthusiast Gaming to launch TikTok Gamers Got Talent. Premiering May 9 at 7p, the content series will mark the inaugural search for “the TikTok gaming community’s hidden talents.” This seven-week live series will follow contestants as they show off their diverse talents and compete in front of millions of fans for a chance to win $25,000 in addition to e.l.f. products. “TikTok continues to be a platform where culture starts and through TikTok’s Gamers Got Talent, a North American first, our gaming community will have an opportunity to reach new audiences, be discovered and entertained,” said Nadia Niccoli, Director of Marketing, TikTok Canada. “We’re excited to have two industry giants in their respective areas, e.l.f. Cosmetics and Enthusiast Gaming, on board to support and show gamers the power of TikTok.”

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TEAMS
FaZe Clan welcomed NFL star and Arizona Cardinals quarterback Kyler Murray as its newest official member. Kyler Murray will be known by the team as FaZe K1. Additionally, Kyler is in the process of investing in FaZe Clan and once that is finalized, the terms of the investment will not be disclosed. In celebration of the announcement, FaZe Clan is releasing an official FaZe K1 merch capsule within the organization’s upcoming in-line spring drop.

INDUSTRY
The International Esports Federation announced that six more nations joined as members: Djibouti, Honduras, Suriname, Armenia, Croatia and Lithuania. “I am happy to send my sincere congratulations to our newest members and wish them: welcome aboard! We are excited to have more countries and communities as part of the IESF family. We hope that by supporting national federations in those countries, we can stimulate the growth of the Esports communities there and everywhere else,” Boban Totovski, Secretary-general of IESF, said in the announcement.

E3 locked in talent for its all-virtual event this year, with content beginning on June 12. Leading this year’s broadcast will be Greg Miller, Jacki Jing and Alex ‘Goldenboy’ Mendez, who will deliver “expert-level commentary, publisher and developer interviews and much more.”

Esports Fashion Group is gearing up to champions esports apparel. Sporting a team of industry veterans, the group will invest in talent, community and new technology to create a platform that pushes the envelope on what esports fashion can achieve. With their flagship platform, Esports Fashion Week, Esports Fashion Group will bring the glamour of Milan and London fashion shows to a new audience, providing a space for brands to debut their collections and connect with fans.

A new organization titled the Esports Certification Institute is launching plans to start an examination and certification program designed to help decide if people are qualified to work in the industry. Pricing in at $400, the org is founded by former Dignitas Chief of Staff Ryan Friedman and former Houston Rockets VP of Esports Sebastian Park, with inaugural exam consisting of 120 multiple choice questions and one essay with tests across three components: Esports Knowledge, Statistical Literacy, and Problem Solving.

READYUP GAMES OF THE WEEK
ROSTER MOVES

Activision Blizzard named Johanna Faries as the new GM of the entire Call of Duty franchise, adding the moniker to her additional role as esports commissioner for the company. She first joined Activision in August 2018 and was promoted to head of esports last October.

Vindex appointed former Yum! Brands executive Keith Siegner as its new Chief Financial Officer. In this role, Keith will lead global finance operations for Vindex and its subsidiaries, esports operations company Esports Engine and physical and digital gaming network Belong Gaming Arenas.

Influencer marketing agency and international content channel, QYOU Media, announced the addition of Kyle Scott as its new Vice President, Global Partnerships. In this inaugural role, Scott will develop global brand partnerships across key verticals including film, streaming platforms, retail, esports and gaming. Prior to joining QYOU Media, Scott served as VP, Brand Partnerships and VP, Business Development for Noiz and NRG eSports, respectively.

Monica Dinsmore posted that she had joined Electronic Arts as senior director of business operations and special projects for FIFA esports. Dinsmore left Riot Games in January.

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Newark CA

https://jobs.jobvite.com/logitech/jobs

Ensure execution of a strong marketing strategy and partner with Sales & Marketing teams to ensure strong channel strategy and plans across the region.
Esports & Influencer Marketing Manager- Gaming
Logitech
Newark CA

https://jobs.jobvite.com/logitech/jobs

Work with product marketing and management team and other contributors to evaluate and prioritize opportunities and develop strategy.
Senior Software Product Manager
Corsair
Carlsbad CA

https://www.corsair.com/us/en/career;jsessionid=C33E7850F4044D102E04D58E617CBA3E.accstorefront-c8784d5df-rzvnt

Manage the flow of product design work as it moves from design to development—plugging smoothly into our existing product development process.
Head of Design Operations
Roblox
San Mateo CA

https://corp.roblox.com/careers/

Create world-class user experiences for a global audience through mindful flows, systematic layouts, and delightful interactions.
Senior Product Designer – Social
Roblox
San Mateo CA

https://corp.roblox.com/careers/

Ensure that your product has the highest possible video and audio quality.
Senior Backend Video Engineer
Streamlabs
San Francisco CA

https://angel.co/company/stream-labs/jobs

Play an integral role in deciding and prioritizing features and shaping the product.
Product Manager
Streamlabs
San Francisco CA

https://angel.co/company/stream-labs/jobs

Identify and resolve roadblocks to unlock developers and help them achieve established goals.
Senior Game Producer, Meta Game Systems
Riot Games
San Francisco CA

https://www.riotgames.com/en/work-with-us

Audit and improve existing development processes, bolstering visibility and predictability.
Senior Game Producer, Build, Readiness & Shared Tech
Riot Games
San Francisco CA

https://www.riotgames.com/en/work-with-us

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