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03/10/22: Evo’s game plan; CDL Major hits home; Measuring Elden Ring


Medias First Morning Read Thursday March 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The grand return of the Evolution Championship Series, aka Evo, revealed its lineup of titles for when the event returns after a two-year hiatus (with new ownership & management) to its home in Las Vegas from Aug. 5-7 at the Mandalay Bay Resort & Casino. This year’s competition will feature play for titles that include:
· Street Fighter V: Champion Edition – PS4 (Capcom)
· Guilty Gear -Strive- PS4 (Arc System Works)
· Mortal Kombat 11: Ultimate – PS4 (Warner Bros. Games)
· TEKKEN 7 – PS4 (BANDAI NAMCO Entertainment)
· THE KING OF FIGHTERS XV – PS4 (SNK)
· MELTY BLOOD: TYPE LUMINA – PS4 (Project LUMINA)
· DRAGON BALL FighterZ – PS4 (BANDAI NAMCO Entertainment)
· Granblue Fantasy: Versus – PS4 (Cygames and XSEED)
· Skullgirls: 2nd Encore – PS4 (Autumn Games)

“We are thrilled to present a slate of fighting games representing so many of the genre’s player-bases for Evo 2022,” said Rick “TheHadou” Thiher, General Manager of Evo. “Our team is incredibly excited to once-again host them in offline competition at Evo this August. There is nothing like the global Fighting Game Community’s energy when we gather for Evo, and I’m greatly looking forward to seeing what happens when we start the event series’ next chapter together later this year.” COMPETITION

The first Major of the 2022 Call of Duty League season saw hosts OpTic Texas claim a 5-2 grand final victory over reigning CDL champions Atlanta. Daniel Tsay, general manager of Call of Duty esports, stated that the tournament peaked at around 186,000 viewers and delivered an average of 143,000 across Day 4 of the tournament. That would rank, he said, as the most-watched Major in Call of Duty League history.

Major League Soccer and Electronic Arts rolled out plans for the 2022 eMLS Cup presented by Coca-Cola. In collaboration with Austin FC, the competition will take place on March 13 as an official event of SXSW. At eMLS Cup, North America’s top 12 competitors – each representing an MLS Club – will compete under the lights on the main stage of ACL Live for the final trophy of the eMLS season. The top three finishers will additionally earn direct invites to the EA SPORTS FIFA 22 Global Series Playoffs. During eMLS Cup, attendees can expect a collection of in-person activations, including customizing limited-edition eMLS kits, printing their own stats on custom EA SPORTS FIFA Ultimate Team-style cards, testing their EA SPORTS FIFA skills in gaming pods, and enjoying a special musical performance on stage.

The Collegiate Sports Management Group announced that ESPORTSU unveiled its plans for the Collegiate Esports Commissioner’s Cup. In partnership with the NBA’s Atlanta Hawks, the NBA G League’s College Park Skyhawks, Atlanta Esports Alliance and Skillshot Media, CECC will run May 6-8, at the Gateway Center Arena in Atlanta. CECC is described as the largest collegiate esports live event ever, and will offer competitors, fans and brand partners an immersive festival experience including food trucks, live music, career fair, professional networking, Cosplay Costume Contest, interactive onsite activations, and competition across Overwatch (the Overwatch Collegiate Esports Commissioners Cup), Rocket League, NBA 2K, Super Smash Brothers Ultimate and Valorant.

ESL Gaming is teaming with Qualcomm Technologies to push mobile esports. The multi-year agreement will see The Snapdragon Pro Series serve as a “comprehensive global mobile esports ecosystem,” with tournaments in North America, Europe, the Middle-East, China, North Africa, and Asia-Pacific. Snapdragon Pro Series will launch a premier global, multi-genre mobile esports competition, culminating in an epic live Masters final event with competitors competing for a share of an estimated $2 million in prize money. “The rapid rise of mobile esports is well-documented, and we’re incredibly proud of the role ESL has played in that to date,” said Rodrigo Samwell, CCO at ESL Gaming. “Our new collaboration with Qualcomm Technologies and its Snapdragon brand will elevate our mobile ecosystem to its fullest potential. We’re excited to transform the future of mobile esports for players and fans around the world, continuing to create a world where everybody can be somebody.”

Esports Entertainment Group teams up with Hard Rock Hotel & Casino Atlantic City to host the first sanctioned esports skill-based wagering event in the United States. The event rill run Match 19-20 and hosted on EEG’s LANDuel platform, with 256 competitors playing in a Madden NFL 22 tournament. For the first time ever, participants will be permitted to wager on themselves in each round. In addition, the event will feature a dedicated set of PCs for non-tournament participants to compete in matches on LANDuel, which gives eligible spectators and casino guests the opportunity to side-wager on their own matches outside of the official tournament.

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Nerd Street Gamers is launching a new amateur esports tournament circuit titled Nerd Street Champs. The circuit will be sponsored by candy brand Mike and Ike along with gaming chair manufacturer Mavix Gaming with participants competing in titled that include Madden NFL 2022, VALORANT, Apex Legends, and Halo Infinite. STREAMHATCHET Elden Ring, one of the most-hyped game releases so far this year, has created headlines in its first two weeks. It hit over 950K peak Steam players in the first few days, and over a million peak concurrent viewers on streaming platforms. Stream Hatchet has taken a look at its live streaming popularity and the games it overlaps with the most:
· Elden Ring shares 31% of its Twitch audience with another recently released title, Lost Ark. One reason for this could be that two of Lost Ark’s top streamers last month, Asmongold and Fextralife, have also played Elden Ring since its release. Asmongold had an average concurrent viewership of about 133K while playing Lost Ark last month. He had about half of that number at 65K while playing Elden Ring.
· Other newly released titles, including Sifu, Horizon Forbidden West, and Pokemon Legend: Arceus, were all released within about a month of Elden Ring, making them popular for larger streamers to try. Channels with large followings like xQcOW, Lirik, and hanryang1125 don’t specialize in one game or type of game. They tend to try new releases and garner huge audiences.

To read more, visit Stream Hatchet’s blog. SPONSORSHIP & ACTIVATION

G FUEL locked in a multi-year partnership with famed content creator Tyler “Ninja” Blevins. The duo will reveal product launches in the coming weeks. “It is incredible to work with a gaming icon like Ninja. He is an exemplary representation of what it means to be a gaming personality and an entertainer,” said G FUEL Founder and CEO, Cliff Morgan. “I think the creative combination of G FUEL and Ninja will thrill fans worldwide.”

Xfinity signed on as the official internet and mobile partner of the Twitch Gaming dedicated channel on Twitch. The deal hands the Comcast brand with access to in-stream branded integrations, category exclusivity, co-marketing rights, custom segments, an entitlement event and media and product placement.

ZOWIE was named as the official monitor partner for the ESL Pro League Season 15. “The ESL Pro League is very pleased to welcome ZOWIE as the official monitor sponsor for Season 15,” said Alex Inglot, Commissioner of the ESL Pro League. “We’re proud to see the EPL’s partnerships expanding and welcome ZOWIE to the league in their new capacity as an official sponsor.” MEASUREMENT & DATA CONFERENCE: MORE SPEAKERS CONFIRMED

The agenda is filling up quickly, with speakers from VAB, Mindshare, ARF, NBCUniversal, ANA and AMC Networks set to take the stage on June 7th.

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Former Esports Talk host Jake Lucky revealed a deal with Full Squad Gaming
to oversee a new content creation initiative for the social media brand. As part of the deal, Lucky will get an ownership stake in FSG as part of a multiyear contract. “We thought Jake was a perfect fit for Full Squad because we view Jake, and I know he does, too, as more than the news guy or the talking head,” said Benji Gallagher, COO and founder of Full Squad Gaming, in a video interview. “Jake is obviously a really versatile personality from a talent perspective and has a really great mind with industry knowledge and business knowledge acumen as well. He’ll be taking on a big role in building several facets of our business on a daily basis.” TEAMS

FaZe Clan revealed that Snoop Dogg will become a member of FaZe Clan’s talent network and, upon closing of the previously announced business combination with B. Riley Principal 150 Merger Corp. will join FaZe Clan’s board of directors, representing the team with the official name “FaZe Snoop.” He will co-create content, participate in key business initiatives, and launch merchandise with the brand while appearing across FaZe Clan’s platform. “It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors,” said Snoop Dogg, Entertainment Icon. “The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together.”

Lifestyle gaming brand 100 Thieves’ new collaboration with Attack on Titan and Crunchyroll will look to deliver fans with influencer-focused content, an LA pop-up event, and a 13-piece apparel collection this weekend (March 11-12). The collaboration marks the first-ever 100 Thieves official anime crossover with the collection featuring a lineup of tops (tees, hoodies, bomber jackets, and a long sleeve) and accessories that nod to fan favorites including Eren Jaeger, Captain Levi, Mikasa, Annie, and more. Fans can purchase the limited-edition collection online at 100thieves.com when it goes on sale this March 12 although a Pop-Up event on March 11 invites fans to enjoy first-looks at the 100 Thieves x Attack on Titan apparel.

Team Envy locked in a new partnership with the*gameHers, designed to focus on “amplifying the voices of women in gaming and esports throughout 2022.” The deal was announced in celebration of International Women’s Day, with the duo looking to strategize on a range of content in addition to college initiatives, co-branded live events, co-streaming appearances, and more. INDUSTRY

Esports Entertainment Group announced that the company raised $13.6 million from its public offering of common stock and warrants. Funding will reportedly be dedicated to building its working capital reserves and to repay part of its debt. ROSTER MOVES

NBA 2K League head of operations Brad Ross is reportedly moving to Overwatch League where he will serve as the new head of competitive operations for the upcoming season. The Overwatch League season is slate to kick off in May. READYUP EVENTS OF THE WEEK   FINALLY: END-TO-END MEDIA WORKFLOW SOLUTIONS DEBUNKED!

Thursday, March 24th at 1pm ET

Join veteran media and entertainment technologists and creatives from OpenDrives, Signiant, and Creative Mobile Solutions to learn how you can free yourselves from the limitations provided by a closed, end-to-end solution – and learn how an open ecosystem can help you capitalize on the true value of your data.

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Which movie franchise featured an arcade known as Flynn’s (pictured below)? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city). Answer to Our Last Sports Trivia Question
It is once again Arcade month, how time flies! What movie, pictured above, featured Michael J Fox becoming a “Crack Shot”? Answer: Back to the Future II. Kudos: Rob Casalaina-ITN/NY; Barbara Capella Loehr-Equal Opportunity Publications/NY; Danny Araque/NY; Matt Deprey-C-SPAN/Washington, DC; Karris Atkins-JMU/Harrisonburg; Heather Allen-WWE Corporation/Stamford; Creed Heilskov-ImOn Communications/Cedar Rapids; Mitchell L. Wallerstedt-Minnesota State University/Mankato; Benjamin Robinson-Media Design Group/LA; Biff Tannen-BiffCo/Hill Valley; Tom Moore-Kalt Productions/LA Cynopsis Team Chris Pursell
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917-545-3129 Cynopsis Job Listings Sales
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Check out more jobs in Cynopsis Classifieds » Job of the day DIRECTOR DIGITAL SALES
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Achieve/exceed quarterly & annual sales revenue goals, establish strong business relationships and increase overall awareness of our website. Leverage & grow your existing relationships with key decision-makers at digital/video investment teams, media planning teams, & direct client partners. 5 yrs or more exp in Digital advertising sales is req. Full info HERE (3/24)

CW BRANDED ENTERTAINMENT COORDINATOR
CW NETWORK
NY

Assist in the development and execution of multi-platform client partnerships from ideation to program launch! In addition to administrative responsibilities, duties include (but are not limited to) maintaining organizational documents, creating partnership recaps and contributing to brainstorm sessions. Full info HERE (3/22)

MULTI-PLATFORM SALES SERVICE ANALYST
CW NETWORK

NYC
Assist sales team in positioning the CW (Linear & Digital) to new/existing clients. Maintain files, records & reports. Solve short term inventory needs. Serve as liaison between CW Traffic/Finance to resolve discrepancies. Prepare expense reports & assist in planning events. Communicate with clients daily. Full info HERE (3/21)

RESEARCH ANALYST
CW NETWORK
NYC
Produce linear network/program profiles for broadcast/cable nets; data input/analysis of episodic digital and VOD metrics; Must be detail-oriented, well-organized, able to multitask. 1-2 yrs experience. Proficient in Excel and research tools/systems (Nielsen, MRI, ComScore). Full info HERE (3/21)

INTERNATIONAL MEDIA SALES EXECUTIVE >>
CSI SPORTS/JERSEY CITY NJ:
Negotiate and close deals as we expand our distribution and increase sales in designated territories. Establish and enhance relationships in various territories. Drive revenues from new and emerging markets. Monitor the marketplace for changes that affect sales activities. 7+ yrs of prior proven exp as an international media sales executive. Full info HERE (3/18)

RIGHTS AND CLEARANCE SPECIALIST >>
HEARST MEDIA PRODUCTION GROUP/BURBANK: Spearhead rights management for all contracts, including but not limited to network, distribution, acquisitions, production partner, sponsorship, & talent agreements, maintaining an organized system that streamlines the process of identifying terms, rights, avails, participations, holdbacks, & territories. 5+ yrs exp in entertainment bus affairs. Full info HERE (3/18)

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Edit video content to turn a variety of footage into seamless video and podcast products for clients under tight deadlines. Work closely with Producers, Graphic Artists and other production team members to create final product. Perform all editing work including inserting music, dialogue, natural sound, sound effects. 3 yrs exp as an editor. Full info HERE (3/16)

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE (FOUNDATIONS / NON-PROFITS + BRANDS / ADVERTISERS) >>
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AD SALES DIGITAL SPECIALIST
TV One
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Manage the delivery, arrival and implementation of VOD commercial content and copy editing. Resolve any campaign issues. Support daily QA and timely troubleshooting of all placements, tagging, and vendor pixels to ensure proper tracking. Bachelor’s degree with at least 2 or more years of working experience or applicable equivalent experience. Full info HERE (3/15)

ASSOC DIRECTOR OF AD SALES MARKETING & CLIENT PARTNERSHIPS (TEMP)
THE WEATHER GROUP
NYC, NY
Oversee execution of branded content. Lead high-profile priority accounts from kick-off through execution. Manage client/agency communication and creative approvals throughout activation process to ensure excellence and that all deliverables are met throughout the duration of the execution. TV experience, acct mgmt, and shoot supervision req. Full info HERE (3/11)

MANAGER, BUSINESS DEVELOPMENT
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Define the YES App strategy & prioritized roadmap, providing analytical insights & defining success metrics & KPIs. Coordinate w/ internal & external stakeholders on executing app roadmap. Assist with preparation of annual budget, forecasts, & monthly. 2-4 yrs exp in business development, consulting, strategy, product management and/or finance. Full info HERE (3/11)

MARKETING COORDINATOR, STREAMING PLATFORMS
FilmRise/NYC, NY: Maintaining a yearlong editorial calendar to identify marketing & promotional opportunities with streaming partners. Creating and submitting TV & movie recommendations for marketing stunts to streaming partners. Managing brand presence and messaging on YouTube with direct to consumer product team. Experience in the entertainment industry preferred. Full info HERE (3/11)

COORDINATOR, INTERNATIONAL SALES
FilmRise/NYC, NY: Assist the International Sales team with all administrative duties: scheduling meetings, schedule department calls, managing conference/festival schedule & appointments, coordinate travel bookings for department, prepare and submit expense and budget reports, reach out to new contacts as needed, coordinate internally with various departments. Full info HERE (3/11)

ACCOUNT DIRECTOR
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LA, CHICAGO or NYC
Represent FTI+ (independent publisher), selling an expansive portfolio of AVOD apps, focus on kids content along with TEEN, family, entertainment & lifestyle. 5+ years selling linear/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships across verticals. Full info HERE (3/10)

ACCOUNT EXECUTIVE, DIRECT RESPONSE ADVERTISING SALES >>
GAC MEDIA/NYC:
Responsible for prospecting, selling, stewarding, and reporting on all business, as it relates to Direct Response Advertising; work externally with Clients to maintain current business, develop new business and service overall Client needs; strive towards the pricing guidelines that align with the overall Sales team revenue goals. Full info HERE (3/10) OTHER JOBS OF INTEREST

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