| Thursday February 27, 2020
Good morning! This is your weekly Esports Brief.
Valve is looking for some local flavor for the Dota Pro Circuit,
announcing the introduction of a new Regional League format designed to keep play schedules more consistent as well as cultivate up and coming grassroots talent. The changes will see the removal of Minor tournaments in favor of Regional Leagues that will compete in three individual “seasons” across a normal DPC year with leagues representing China, Europe, North America, Southeast Asia, South America, and CIS and each regional league offering a prize pool of $280,000 per season.
Each season will lead to a Major, where the best teams from each of the usual six regions will compete for spots at The International along with a prize pool of $500,000. There will be both Upper and Lower Divisions in each region, with eight teams residing in both brackets for a total of 96 teams competing. The bottom two teams in the lower division will be relegated and replaced with two teams from open qualifiers. The bottom two teams in the Upper Division, meanwhile, will be relegated to the Lower Division and replaced by the group’s top two teams.
With ESL Katowice kicking in this week,
ESL announced that it will be conducting health screening to attendees in Poland as a result of the coronavirus, noting that the company was monitoring the situation as it “evaluates the health and safety status of fans, players, and staff on a daily basis.” In addition, the company was working “closely with the local government and health authorities to add additional precautions for everyone attending.”
The coronavirus also continues to wreak havoc on schedules. Riot Games delayed announcing plans for the 2020 League of Legends Mid-Season Invitational due to the outbreak, announcing on Twitter that Riot has had to “adjust plans and delay announcing the timing and location of MSI 2020,” per John Needham, Global Head of Esports.
Meanwhile, the Overwatch League canceled its upcoming Seoul homestand as a result of the coronavirus outbreak in China. Matches were set to run in South Korea between Feb. 29 and March 22, including makeup matches that were moved to the country after homestands were previously cancelled in China due to the virus.
ONE Esports announced the inaugural ONE Esports Mobile Legends: Bang Bang Invitational, slated to run May 2-July 5 with a total prize pool of $150,000. The event will serve as the first of two Mobile Legends: Bang Bang competition series promoted jointly with MLBB developer Moonton. The championship will take place on July 1-5
Rocket League mapped out plans for the Intel World Open, the first-of-its-kind, international Rocket League tournament that will feature the best players in the world ahead of the Summer Olympics, playing as part of nation and territory-based teams. The Final is set to take place in Tokyo as a two-day event showcasing the best eight teams in the world. The event will also feature Capcom’s Street Fighter V: Champion Edition, with $250,000 prize pools for each of the titles. “We introduced Intel Extreme Masters PyeongChang in 2018 and we’re excited to continue raising the stakes for esports with the Intel World Open in 2020. There are more than 490 million esports fans worldwide and the Intel World Open exemplifies Intel’s global leadership in esports and delivers a pinnacle tournament on the world’s biggest sports stage,” said Mark Subotnick, Intel director of gaming and esports business development.
The 2020 TEKKEN World Tour will span the globe, with Bandai Namco announcing that the 2020 season will kick off in April with Tokyo TEKKEN masters and then feature a season that will touch down in such locales as Pakistan, Peru and Africa’s Ivory Coast, as well as California for NorCal Regionals and Lyon, France for The Mixup, moving on to Sweden’s ever-hype Headstomper in addition to Combo Breaker, Chicagoland’s TWT Master Event and EVO. The season will come to an end on December 12-13 in New Orleans, for the Championship.
Blizzard detailed broadcast plans for Overwatch Contenders refining “coverage in order to emphasize top teams and star players in each region.” Plans will include live coverage of all semifinals and finals of Contenders weekly play in each region with some regions featuring additional broadcasts from both weekly play and Contenders Trials weekly play. Meanwhile, breakout stars and highlights from the earlier rounds of the tournaments will be featured in new shoulder content. The first broadcast will be Contenders Australia Trials on Feb. 27 at 2a.
Brawl Stars developer Supercell announced a partnership with ESL for the 2020 Brawl Stars Championship. Starting on March 7, ESL will start running regional qualifiers and broadcast monthly, in-person finals from its main studio in Katowice, leading into the 2020 Brawl Stars Championship in the fall. Supercell will offer an initial prize pool of $1 million for this year’s championship with an additional community pool of up to $500,000 available if players purchase select in-game items to add to the total.
The National Association of Collegiate Esports went big in its strategic partnership with Skillshot Media to offer collegiate competition, event production, and rights commercialization. NACE and Skillshot announced that the Spring 2020 collegiate competition includes both Fortnite and CS:GO with an invitational finals to take place at MomoCon in Atlanta, on May 23.
GameWorks is aligning with COMBO BREAKER, the competitive fighting game convention to host the Road to COMBO BREAKER tournament. The R2CB will run March-May with players from all seven GameWorks venues around the country as players compete in TEKKEN 7 on Sony PlayStation 4.
NBC Sports and the Premier League are heading to Philadelphia for the next Premier League Mornings Live fan festival, April 4-5. NBC Sports and the Premier League have also teamed up to bring the ePremier League USA Finals, a free-to-play esports tournament operated by Gfinity and FACEIT, to the Philadelphia Fan Fest.
Call of Duty esports have undergone quite the overhaul
in the past year with the CoD League taking on a geolocated franchise model, much like the Overwatch League. In addition, the league, previously known as the Call of Duty World League, had its broadcasts move from Twitch to YouTube, making it so that the fresh new league had a new home as well.
With three weeks of competition in the books, it appears as though the CDL isn’t drawing quite as many viewers as the CWL did in 2019, when events had more alternative viewing experiences. On Twitch, broadcasts from the “Call of Duty Bravo” and “Call of Duty Charlie” channels added supplemental coverage of events, as well as alternate language broadcasts from Dexerto.
The league’s first three events in Minnesota, London, and Atlanta combined to have stronger average viewership and hours watched than the first major events last season in Las Vegas, Fort Worth, and London on the main broadcast. However, when alternate broadcasts were included, viewership was down.
· Each weekend of CDL action this season has eclipsed the 1M hours watched mark on YouTube, despite having few viewing options compared to last year.
· While CWL Las Vegas in December of 2018 had by far the best viewership of any of the events this year, the 2020 season has had more consistent viewership with averages.
· The second week of this season in London had a slightly lower average viewership than week one in Minnesota. However, Atlanta Faze’s success in their home city attracted higher viewership averages than the opening weekend, showing improvement for the league as the season progresses.
For more information on live streaming analytics, visit us online at: www.StreamHatchet.com
|CATEGORY FOCUS: DISTINGUISHED COMPANIES
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Zippo signed on as a major partner for NRG’s Chicago Huntsmen
Call of Duty League team. To celebrate the team’s inaugural year, Zippo will release a new collection of Zippo x NRG Chicago Huntsmen HeatBank 9s Rechargeable Hand Warmers, with the merch drop landing later this season. Because the HeatBank 9s also doubles as a portable charger, powering mobile devices such as headsets, gaming controllers, phones, and portable game devices, gamers can power products while priming their hands.
Navy Recruiting Command unveiled a multi-pronged gameplan to launch an integrated esports campaign that will involve partnerships with Twitch, the Evil Geniuses, ESL, and DBLTAP, designed to “provide the Navy with authentic opportunities to more deeply engage with the gaming community” showcasing how Sailors rely on many of the same skills that gamers do, and to make Navy life “more relatable to Gen Zers.” The campaign kicked off this past weekend at DreamHack Anaheim with the Navy signing on as the first-ever presenting sponsor of the BYOC activation space, while the Navy’s esports team challenged event attendees to a variety of games. The Navy will partner with Twitch, the top live streaming service for esports, to reach millions of gamers and to create a campaign inclusive of digital media, custom content, event activations, and a strategic partnership with the Evil Geniuses to help select and train the Navy’s first CS:GO team. The Navy will partner with DBLTAP to develop Navy “Role Comparison” video content where DBLTAP editors partner with top players from high-ranking esports teams to compare different rates in the Navy with specific roles on an esports team.
Richmond Raceway and Coca-Cola Consolidated partnered to support Richmond Raceway eSports Fueled by Sunoco, with Coca-Cola Consolidated serving as the official refreshment partner. Coca-Cola Consolidated will also receive naming rights for the inaugural development program, Coca-Cola Richmond Raceway eSports Development team (Coca-Cola ReD). In addition, Coca-Cola will serve as the primary sponsor of the No. 46 Toyota Camry in the eNASCAR Coca-Cola iRacing Series driven by Jimmy Mullis.
CORSAIR tied up a strategic partnership with Stream Hatchet, in a move to identify and measure influencer talent in esports and gaming. Leveraging Stream Hatchet’s business intelligence platform, CORSAIR will receive data and reports in real time with metrics that can include KPIs for video games, esports, influencers, and other performance factors critical to driving the most ROI for brands. “As a leading name in esports and high-level competitive gaming, we are thrilled to have the tremendous insight of Stream Hatchet at our disposal,” said Lauren Premo, Director of Gaming Marketing at CORSAIR. “Their in-depth analytics will help keep us at the forefront of the industry and ensure that we continue to partner with the best possible talent.”
Acer announced that Planet9, an open community platform that “allows gamers to build their team, train for excellence and battle for victory” will be open for a sneak peek at IEM Katowice, with an anticipated launch in EMEA to the public in Q2 2020. In addition, Planet9 can host tournaments from small to large scale, sponsored or official, that players can join and facilitates tournaments starting from registration, organizing game schedules, to providing game results and analytics.
Tempo Storm raised $3.3M in its latest funding round
, led by leading Galaxy Interactive via its Galaxy EOS VC Fund. The additional funding will allow the org to “push further into interactive, immersive media, as well as game design, transforming Tempo Storm into something unlike anything else in esports—or in video games as a whole.” Most immediately, they’re focused on building the Game Changers franchise and launching The Bazaar, Tempo’s first video game, into the world. “While Tempo is well-known in the competitive gaming world, we’ve always operated more as a media company than a sports team,” says Tempo Storm founder and CEO Andrey “reynad” Yanyuk. “We believe that interactivity is the future of entertainment, and we’re incredibly grateful to be working with investors who share that vision. Our upcoming game and audience-driven shows are blazing the trail in the world of interactive media, and it’s exciting to see that future being realized.”
Tomorrow will see Garden Grove, CA host Esports Fast Pitch, designed to allow attendees connect and network with leading esports and gaming executives, investors, media, esports celebrities and fellow gamers. Interested in going? Use code cynopsis for a 25% discount on GA tickets at http://EsportsFastPitch.com.
100 Thieves announced new details of its 2020 apparel program
and its debut capsule collection, aka the Numbers Collection, which will be available both online and in-store on Saturday. The in-store element is a first-time effort from 100 Thieves, which is opening its first retail location inside its newly unveiled, state-of-the-art 100 Thieves Cash App Compound in the Culver City neighborhood of Los Angeles. 100 Thieves apparel is led by VP of Brand & Apparel Doug Barber, who joined the company in 2019 from premium athleticwear brand Reigning Champ, in collaboration with 100 Thieves’ founder & CEO Matthew “Nadeshot” Haag. “My goal since Day 1 with 100 Thieves has been to elevate apparel in the gaming community. Doug, Jide, and Jan have been instrumental in bringing this dream to life,” said Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves. “This first collection and our retail experience is the most progressive creative work we’ve done at 100 Thieves, and I’m so proud to have Doug, Jide, and Jan leading these efforts.” Overall, the 2020 apparel program will feature six capsule collections featuring a full range of unisex items.
Logitech G and Herman Miller are teaming for an exclusive partnership to research, design, and manufacture next-gen “high-performance furniture solutions for gamers.” Logitech G and Herman Miller will analyze and incorporate the feedback from esports teams with which they have relationships, including Complexity Gaming, TSM, NaVi and others, into products that address their needs and concerns. The first product of this partnership will be a gaming chair, set to launch in the spring of 2020. “At Herman Miller, we have a rich history of designing solutions to support people wherever they live and work,” said Tim Straker, Herman Miller’s Chief Marketing Officer. “We’re excited to combine our ergonomic, research-driven approach with Logitech G’s excellence in technology and innovation. Together, we’ll develop high-quality solutions that provide gamers and esports athletes with the utmost support and comfort.”
The global esports industry is on pace to generate a total of $1.1 billion
in 2020, according to Newzoo, in its annual Global Esports Marker Report, anchored by around $636.9 million in sponsorships and $185.4 million in media rights. Newzoo projects that China will continue to hold serve as the largest esports market, seeing revenues of $385.1 million in 2020, followed by North America with $252.5 million, and Western Europe with $201.2 million.
The British Esports Association is playing duos with the North America Scholastic Esports Federation
, inking a memorandum of understanding to work together and share best practice around the benefits of esports for young people. The two orgs will design, develop and implement new programs, run joint esports tournaments and other events, as well as running exchange programs for coaches, esports managers, teachers and more, bringing the UK together with North America at the grassroots level in addition to jointly developing content for third party programs.
Excel Esports tapped Milly Preston to serve as Head of Marketing. Preston joins from conference and content platform Leaders in Sport.
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On This Day
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with your answer and be sure to include your name, company and city.)
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ACCOUNT EXECUTIVE DR >>
Marathon Ventures/NYC: Maintain/develop our DR acct business while working in collaboration w/internal depts to minimize risk & maximize revenue on current & future business transactions. Success record selling TV inventory to nat’l advertisers in the branding & DR marketplace. Full info HERE (3/11)
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NBA/NYC: Focus on deal support & acct mngmnt for numerous NBA media partners. Ability to handle rsrch & analysis of media landscape independently to provide support to team for more complex negotiations. Min 4-6yrs supporting negotiation of media dist deals. Full info HERE (3/11)
TRAFFIC COORDINATOR >>
Ovation/NYC: FT/freelance. Tech-savvy person w/willingness to learn responsible for seeing that all commercials on Ovation air have correct continuity and are dubbed correctly and in time for airing deadlines. Full info/apply HERE (3/11)
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ASSISTANT, SUPPORTING 2 VP’S >>
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|OTHER JOBS OF INTEREST
Championing the design of new mobile social-game features with a focus on compelling user experiences.
Mobile App Creative Art Director
Trade and optimize media in the MediaMath TerminalOne Platform.
Lead, Digital Media Trading
Demonstrate outstanding coding and development skills, including critical review and improvements to software developed by other specialists.
Senior Software Engineer – Poker
Create, enhance & maintain Zynga’s mobile frameworks for iOS, Android, Unreal and Unity.
Senior Software Engineer (C++/C#) – Central Technology
Test and refine systems throughout the development cycle of the project.
Senior Gameplay Engineer
Design quest content that tells engaging stories and introduces new mechanics to the game.
Senior Quest Designer
Own, evolve, and implement testing strategies to inform business decisions on site and channel roadmaps.
Senior Web Analyst
Establish and maintain best-in-class search engine optimization (SEO) by leading efforts with content creators and developers to optimize content.
Lead, Search Engine Optimization
Reads and evaluates all story treatments and game scripts.
Director, Story Management
Works to make high level direction from the Creative Director a reality, and work with the other project leads to meet these goals.
Lead Level Designer
Lead multiple concurrent projects. Estimate, plan, and slice projects to deliver frequent value to production.
Engineering Manager, Payments
San Diego CA
Work with the development teams to understand the feature, and participate in architectural and design decisions.
Senior Software Development Engineer in Test
San Francisco CA
Collaboratively present the output of the solution design to the key internal and client stakeholders.
Director, Solution Engineering
San Francisco CA
Use your technical background for problem solving, systems creation, and scripting unique scenarios.
Senior SP Game Designer
Los Angeles CA
Contribute to the technical vision and architecture for the visual effects system.
Senior Visual Effects Rendering Engineer
Los Angeles CA