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02/25/21: HP gets Hyper; NHL taps DreamHack; Twitch Rivals tastes Dunkin’ deal



Medias First Morning Read

Thursday February 25, 2021

Good morning! This is your weekly Esports Brief.
HP Inc. unveiled a definitive agreement to acquire HyperX, the gaming division of Kingston Technology Company. HyperX’s product portfolio includes a range of gaming peripherals, including headsets, keyboards, mice, mouse pads, USB microphones, and console accessories.

“HyperX is a leader in peripherals whose technology is trusted by gamers around the world and we’re thrilled to welcome their outstanding team to the HP family,” said Enrique Lores, President and CEO, HP Inc. “We continue to advance our leadership in Personal Systems by modernizing compute experiences and expanding into valuable adjacencies. We see significant opportunities in the large and growing peripherals market, and the addition of HyperX to our portfolio will drive new sources of innovation and growth for our business.”

Under the terms of the agreement, HP will pay $425 million, subject to customary working capital and other adjustments, to acquire HyperX’s gaming peripherals portfolio. Kingston will retain the DRAM, flash, and SSD products for gamers and enthusiasts.

COMPETITION
The National Hockey League is partnering with DreamHack Sports Games to produce online and live esport tournaments under the NHL Gaming World Championship umbrella. As part of the multiyear relationship, DreamHack Sports Games will now be charged with producing the league’s esport events through production of content, live streams from tournaments, and influencer-driven competitions. The parties will collaboratively approach the sponsor market and lean on DreamHack Sports Games’ relationships with brands, including those in the endemic categories and across international territories. The 2021 NHL Gaming World Championship, which is expected to launch in March, will have a new look this year as it expands on the Hockey Ultimate Team format and aligns more closely with the League’s on-ice product.

Speaking of which, DreamHack Sports Games also revealed a new, long-term collaboration regarding eAllsvenskan, beginning in 2021 that will serve as part of the EA SPORTS FIFA Global Series. SEF represents the 32 football clubs in Sweden’s top two football divisions — 17 currently have active teams in the virtual league, eAllsvenskan.

BlizzConline saw the Overwatch League reveal its course for the 2021 season, which will feature 208 matches during the regular season, in addition to four tournaments. Play for the two divisions will launch April 16 with the Outlaws/Fuel and the Shock/Gladiators. The league is altering its broadcast times to better cater to its fans, as all live broadcasts featuring teams playing in the West will now start at noon PT, while broadcasts featuring teams playing in the East will start at 5p China Standard Time. This season a total of $4,250,000 is up for grabs, with prizing split between tournaments and the playoffs.

Ubisoft updated plans for its Rainbow Six Siege 2021 esports structure, and announced that the postponed Six Invitational will now take place in May. The Six Invitational will now replace the Season 2021 Six Major Of May with a prize pool of $3 million.

Game developer and publisher Garena plotted the 2021 Free Fire ‘esports roadmap’ where the Free Fire World Series returns this year with two editions that will take place in April and November. In addition, the slate will now include a new event called Free Fire All Stars. The slate begins with the play-ins on April 24.

Next month, the EBS team is producing the Esports Business Summit University: 2-day virtual conference focused on the business of collegiate esports. We’ll go inside topics such as sponsorships, scholarships, recruitment, funding, and so much more. Hear from the West Coast Conference, CSL Esports, EGF, Learfield IMG, Skillshot Media, WWSEF/NASEF, Mountain West Conference, BoomTV/AVGL, NIRSA, NACE, FACEIT, Nerd Street Gamers, Twitch and a keynote from former NFL Pro Bowler Ahman Green from Lakeland University Esports Program. It’s going to be an incredible learning opportunity and we hope you’ll join us. Ticket prices increase one week from today (March 1), so don’t delay – register now!

VALORANT Esports Team launched VCT Game Changers. The new program will supplement the competitive season by creating new opportunities and exposure for women and other marginalized genders within VALORANT esports. It consists of two core initiatives. VCT Game Changers Series, a set of top tier competitions taking place in multiple regions around the world during 2021, kick off with the North American event in March. VCT Game Changers Academy includes monthly tournaments giving players more opportunities at the semi-pro and grassroots level.

The Super Smash Bros. World Tour is looking to return in 2021 after cancelling plans a year ago. The setup will blend online qualifiers with offline invitational tournaments this Spring. Circuits for both Smash Ultimate and Smash Melee will conclude in the Smash World Tour Finals at the end of the year. The Finals will include a $75,000 prize pool for each game in addition to $60,000 in prizes during the various Regional Finals events.

STREAM HATCHET TRENDS
This week, Stream Hatchet measured the top live stream genres across Twitch, YouTube Gaming, and Facebook Gaming. The top genres were Battle Royale, First-Person Shooter, and MOBA. Popular titles like League of Legends, CS:GO, and Call Of Duty fall into these various categories. Over the past six months, these genres have combined to fall over 3% in total hours watched. The MOBA genre was the only one to increase while the other two each dropped over 5%. Their total viewership decreased from 1.35B hours watched in August 2020 to 1.30B in Jan 2021.

The recent surge of strategy, party, and open-world games likely contributed to the viewership falloff from the top genres. Content on live streaming platforms is as diverse as ever causing audiences to spread across many genres. However, titles like COD: Warzone or VALORANT provided sustained spikes in viewership for certain categories. Heading into Q2, trendy games like Valheim, and previously Among Us, may be susceptible to major decreases if they can’t produce new content regularly. This could push more viewership back to top genres like Battle Royale, First-Person Shooter, and MOBA.

To keep up with the latest trends of live streaming genres, please visit www.streamhatchet.com/insights.

ESPORTS BUSINESS SUMMIT

Call for Speakers Now Open
We’d like to hear your ideas on program content + invite you to submit a speaker proposal.

Key focus areas: Brand activation & working with sponsors, Content & streaming, Capitalizing on lifestyle opportunities, Data & Technology, Diversity & Inclusion, Experiential engagement, Future forecasts, HS/collegiate & amateur esports, Investment opportunities, Licensing, Production, Teams & Leagues, Venues and more.

> SUBMIT A SPEAKER PROPOSAL <

ACTIVATION
Twitch Rivals North America and Dunkin’ are forming a combo, naming Dunkin’ as the Official Fan Fuel of the competitive gaming series, launching custom activations and competitions for Twitch Rivals tournaments, including custom Twitch extensions that allow viewers make predictions and win prizes, sponsored streams and a speedrunning Twitch Rivals event. The alliance is already off and running with the launch of Twitch Rivals: VALORANT Series 1. “We’re always looking for new and unique ways to connect with our fans and we’re excited to tap into Twitch’s existing Rival’s fanbase to engage a passionate audience of dedicated gamers,” said Keith Lusby, Vice President of Media and Partnerships. “As the Official Fan Fuel of Twitch Rivals, we unlock unparalleled opportunities for Dunkin’ to reach and reward both streamers and viewers.”

Team Liquid announced a multi-year partnership with IMC on a range of activities aimed at engaging fans and supporting the community. It includes jersey logo placement and support of the StarCraft II competition Team Liquid StarLeague. The companies will also collaborate on a fundraiser livestream to benefit Room to Read, a literacy charity.

Team Liquid also tapped a deal with Bud Light to become the official beer of Team Liquid League of Legends. In addition to team members making appearances on Bud Light League Lounge, the weekly recap show streamed live on Twitch, Bud Light will also host (21 and older) virtual tailgates featuring Liquid talent and casters before matches, as well as live games and giveaways on the Team Liquid Discord channel. Finally, Team Liquid is launching a slate of new shows and content in partnership with the brand that will include Coaching After Dark, a podcast style show and other LCS-related streams throughout the year.

HyperX named WNBA player and Team Liquid member Aerial “POWERzSURGE” Powers as its latest brand ambassador. Under the new sponsorship, Powers will use HyperX headsets while streaming and gaming. As the official gaming audio sponsor of Aerial Powers, HyperX marks its first foray into the WNBA. “I am extremely excited to officially join the HyperX family. Anyone who games, knows that hearing an opponent coming before they see you is key to winning. With my HyperX headphones, I have been able to see a big difference in my gameplay and an increase in my number of ‘dubs,’” said Powers. “Rocking HyperX is what will continue to keep me at the top of my game. I am so honored to receive the Heroes treatment and I can’t wait to share with the world the sick creation that we come up with!”

OverActive Media‘s Call of Duty League franchise Toronto Ultra is launching exclusive partnership with snack brand Jack Link’s. The deal sees the company become the ‘official meat partner’ of the squad and they will be featured on the franchise’s social media graphics alongside being the named partner of a tournament that will be broadcast on the Ultra’s YouTube channel.

PLATFORMS

eFuse picked up $6 million in funding from a consortium of esports and gaming influencers and professional athletes. The ‘LinkedIn for gamers’ announced plans to leverage the new capital to fuel product development, user acquisition, and make key hires. “eFuse is redefining how gamers network,” said eFuse CEO Matthew Benson. “Gamers communicate and showcase differently than traditional professionals and need a purpose-driven platform to help them find the right opportunity. At eFuse, we’re committed to helping all gamers get discovered.” Notable investors include Seth Curry (Philadelphia 76ers, NBA), Denzel Ward (Cleveland Browns, NFL), Ezekiel Elliot (Dallas Cowboys, NFL), and Chase Winovich (New England Patriots, NFL).

Virtual production software developer Zero Density and Peach Maria Productions are entering a strategic partnership. The agreement makes Peach Maria Productions — producers of the upcoming reality competition series, GAMEMASTER, — the largest Reality Engine virtual production operation in the world by the end of 2021. With a 10,000 square foot, purpose-built virtual production sound stage, the new studio will include 13 computing engines, 12 cameras, and real-time rendering. Accompanying support space will include audio and video editing bays, broadcast studios and offices. Peach Maria will oversee the space, including booking it for third party productions beginning in the fall of 2021.

The BBC is partnering with Electronic Arts to air live coverage of the FIFA 21 Global Series in a deal that will see the broadcaster stream the series’ European regional qualifiers and playoffs live via its digital platforms, including BBC iPlayer, as well as the BBC Sport website and app. Coverage will continue to be available on the EA Sports FIFA Twitch and YouTube channels.

READYUP GAMES OF THE WEEK

INDUSTRY
Esports org OverActive Media revealed its plans for a new 7,000 seat esports and entertainment venue that will be located at Exhibition Place in Toronto. The new venue is set to be completed in 2025, serving as the home for the company’s Call of Duty League (CDL) and Overwatch League (OWL) franchises. In addition, the $500 million project will include a theatre-style entertainment venue and hotel complex, with an eye to host more than 200 events a year.

Valuates Reports released a study on the esports market, projecting that the industry will hit $1.86 billion by 2026 at a CAGR of 15.1% during the forecast period 2021-2026.

ROSTER MOVES

ESPAT Media Group named veteran sports and entertainment executive Matt Hill as the company’s CEO. Hill, whose background includes PR/communications and business development roles at the National Football League and Major League Soccer, joins ESPAT Media Group as the company increases its focus on boosting user experience on the ESPAT B2B licensing platform while developing custom, data-driven products for various esports and gaming industry stakeholders.

Skillz revealed that film and television producer Jerry Bruckheimer has joined its board of directors. “Skillz puts the excitement and competitive drama of esports into the hands of billions of people around the world,” said Bruckheimer, “and I’m excited to join the company defining the future of interactive entertainment.”

This Week the Winner’s Will be Named

The most prestigious names in the industry, unveiled.

The Cynopsis Best Of The Best Awards Virtual Gala
Featuring Media’s Rising Stars
Sponsored by Crown Media Family


FINALISTS SAVE YOUR SEAT

ON THIS DAY1991:
Ninja Gaiden is released
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In which franchise would you find the villainous Team Rocket? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Who starred as Guile in the 1994 movie version of Street Fighter? Answer: Jean-Claude Van Damme. Kudos: Rob Casalaina-ITN/NY; Luke Watson-Entertaining Concepts/NY; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG•AFTRA Credit Union/Burbank; Andy Babb-Super League Gaming/Santa Monica

Cynopsis Team

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Division President
Access Intelligence

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Publisher
@robertacaploe

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CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
SALES ASSISTANT – NATIONAL
UPtv
NYC, NY

Provide full support to all accounts for the Ad Sales team, assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Communicate daily with Traffic Department, and create and maintain quarterly flighting grid. B.A. in Communication or equivalent from a four-year college; prior experience a plus. Full info HERE (3/10)

LIMITED EXCEL SKILLS IMPACTING EFFICIENCY? >>
MY SOFTWARE TUTOR: offers company-centric, customizable, practical Excel training led by a live instructor. We deliver functional business skills to you and your team in a safe, supportive environment. Use promo code: CYNOPSIS20 to unlock a 20% savings on each registration. Full info HERE. (3/10)


COUNSEL, BUSINESS & LEGAL AFFAIRS >>
MLB NETWORK/SECAUSUS, NJ:
Strong knowledge and understanding of legal and business issues related to media, strong negotiation and drafting skills and a solid understanding of business issues. Draft and/or negotiate a wide variety of agreements and contract summary/tracking/management. A minimum of two years of legal experience in a media and/or entertainment transactional environment either in-house or with a law firm is required. Full info HERE (3/7)


VICE PRESIDENT, GENERAL MANAGER >>
NEXSTAR INC., KRON4-MYNETWORK/SAN FRANCISCO: Leading broadcast operational teams with sales-driven organizations, developing locally originated content, and commitment to community service. Track record of high performance in developing revenue across multiple platforms. Minimum of five years of general management experience at a commercial broadcast television station with accompanying digital assets required. Full info HERE (3/7)

COMMUNITY MANAGER
>>
JUKIN MEDIA/LOS ANGELES:
Set overall community strategy as it relates to supporting brand initiatives, structure implementation of community-facing strategy across FailArmy, communicate on behalf of the brand across multiple channels. Min 3 yrs experience in brand communications, strong expertise in and a passion for current and emerging social and OTT platforms. Full info HERE (3/6)

DIRECTOR, CURRENT PROGRAMMING >>
JUKIN MEDIA/LOS ANGELES:
Responsible for overseeing, guiding and elevating all programming for each of the Streaming TV channels, Works with VP Streaming to establish long-term creative programming strategy to achieve business unit KPIs. Plan and budget to help develop, help commission, and acquire programming for Jukin streaming channels. 7+ years in creative production for digital/streaming/television required. Full info HERE (3/6)

DIGITAL MANAGING DIRECTOR >>
SPECTRUM NETWORKS/NYC:
Lead the talented and resourceful journalists, manage digital teams in multiple locations and editorial content; encourage innovation and unique story telling techniques. Impeccable integrity and ability to support our writers and editors in making tough journalistic calls in fast-moving news cycles. Full info HERE (3/6)

SENIOR MANAGER, NEWS & CONTENT >>
SPECTRUM NETWORKS/NYC:
Actively and consistently support all efforts to simplify and enhance the customer experience, ability to oversee production of Live Newscasts. Drive integration and collaboration with other managers to achieve station goals. Work closely with other managers to determine daily scope of coverage. Full info HERE (3/6)

MANAGER, PROGRAM & CONTENT STRATEGY >>
CNN/NYC OR REMOTE:
Creates schedules/rollout plans for series/films, live news, and special events on CNN & HLN. Manages inventory and evaluates performance to optimize usage. TV Programming exp, 5+ yrs. Can project manage/multi-task. Must know current events. Full info/apply HERE (3/6)

DIRECTOR OF PRIME TIME TELEVISION
>>
THE JIM HENSON COMPANY/ HOLLYWOOD: Responsible for building out relationships with writers, directors, agents, managers, and talent in the prime-time arena, identifying new projects and talent in both comedy and drama for live-action and animation, and will oversee development of series to pitch A background in prime time television required and demonstrated knowledge of television development and production processes a must. Full info HERE (3/6)

VP of GAMING and ESPORTS >>
GRAVITY ROAD/NYC:
Gravity Road is a creative company bringing together marketing, entertainment, and technology to create things people want to spend time with. We are looking for someone that is a commercially minded gamer, a strategic thinker and a proactive doer to join as our VP Gaming and Esports. Full info HERE (3/6)

TECHNICAL DIRECTOR >>
NEWSMAX MEDIA/NY, NY:
Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3 yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (3/6)

VIDEO ENGINEER & ROBOTIC CAMERA OPERATOR >>
NEWSMAX MEDIA/NY, NY:
Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4 yrs exp. Full info HERE (3/6)

FEEDS MANAGER >>
NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3 yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (3/6)

GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3 yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (3/6)

AUDIO TECHNICIAN >>
NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2 yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (3/6)

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA/NY, NY:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (3/6)

ASSOCIATE PRODUCER >>
NEWSMAX MEDIA/NY, NY:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (3/6)

SENIOR LINE PRODUCER >>
NEWSMAX MEDIA/NY, NY:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (3/6)

PRODUCER >>
NEWSMAX MEDIA/NY, NY:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (3/6)

GENERAL SALES MANAGER >>
NEXSTAR/WPIX-TV/NYC: Proven performance record of revenue and share growth, new business development and innovative solution-based selling. Non-traditional revenue development along with best-in-class client services and unparalleled client relationships a must. Minimum of five years of sales management experience at a commercial broadcast television station with accompanying digital assets required. Full info HERE (3/5)

OTT PLATFORMS EXECUTIVE CONSULTANT
>>
CASTIFY/REMOTE:
Castify.ai, a global leader in CTV content distribution, allows video content owners to publish & monetize their content as a native app or channel, across multiple CTV and OTT platforms, is looking for a well-connected media consultant who can liaise with OTT and CTV distribution partners. The consultant will have the primary responsibility to extend the reach and lead the relationships with our OTT and CTV partners. Full info HERE (3/5)


SENIOR DIRECTOR, CONTENT ACQUISITIONS >>
FILMRISE/NYC or LA:
Develop licensing and distribution partnership opportunities; Oversee company’s existing servicing partnerships business and identify new prospective partners. Minimum 5 to 7 years of experience in an acquisitions, sales, or business development role at a film or television company. Candidate should have existing network of content relationships across the industry. Full info HERE (3/5)

TECHNICAL OPERATIONS >>
FILMRISE/NYC: Support our IT team and manage our digital assets. We are looking for someone extremely detail-oriented with strong organizational skills. Previous experience with digital asset coordination is preferred, working knowledge of Premiere Pro required. Full info HERE (3/4)

VP ORIGINAL SERIES DTC
>>
discovery+/LA:
This D+ Original Content role will serve as a key member of the DTC Content Team, driving original content strategy and execution for discovery+. Must have at least 2 years streaming experience, excellent analytical skills, strong creative judgement, and be a great collaborator. Full info HERE (3/4)

LINE PRODUCER >>
JV PRODUCTIONS/REMOTE:
Experienced PM or Line Producer needed to help command the production process for a new unscripted Reno & Build Series. You’ll manage logistics, balance vision with time & money, and strategize with others to ensure an efficient, fun, safe and high-quality production. Full info HERE (3/3)

SENIOR COUNSEL >>
FILMRISE/NYC or LA:
Looking for New York or California bar member for drafting and negotiating content acquisition and distribution agreements, television contracts, releases, agreements with streaming platforms, software licenses, vendor agreements and NDAs. Must possess solid understanding of digital streaming platforms and contracts, and substantive knowledge of contract law principles. Full info HERE (3/3)

COORDINATOR, SOCIAL MEDIA
>>
MEDIA CROWN FAMILY NETWORKS/STUDIO CITY CA:
Will support Social Marketing initiatives through creating and gathering compelling content, assets, and graphics for all segments and platforms of our Social Media presence. Responsible for writing post/tweet copy to go with created assets, scheduling content, and making sure all assets are up to date. Liaise with other internal departments and agencies on all trafficking of assets, media buys, and fulfillment of giveaways. 1-2 years of experience in entertainment. Full info HERE (3/3)

MANAGER, LOCAL SALES >>
NEXSTAR MEDIA GROUP/INDIANAPOLIS:
Development of new business and achievement of revenue goals. Makes decisions regarding hiring, evaluation, promotion, and termination of account executives and sales assistants. 3-5 years of television sales management experience is preferred. 5+ years television sales experience mandatory. Full info HERE (3/2)

DIRECTOR OF BRAND PARTNERSHIPS
>>
TEAM WHISTLE/NYC/REMOTE: Win Revenue– prospect, connect with, and secure partnership from agency-led and client-direct branded partners. Educate the media market on the Team Whistle product line and generate revenue via selling video, branded content, and white-label solutions. Experience selling branded content, familiarity within the larger sports/entertainment media landscape, and 5+ years partnering with ad agencies and clients directly required. Full info HERE (3/2)


NEWS DIRECTOR >>
NEXSTAR MEDIA GROUP – KTLA/LOS ANGELES:
Manages all aspects of the News Department (other than Production), plans and manages staffing, training, and performance evaluations for the News Department. Bachelor’s degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience required. Full info HERE (3/2)

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