AT&T is dialing up a big deal with 100 Thieves
AT&T is dialing up a big deal with 100 Thieves, serving as an organization-wide sponsor for 100 Thieves as well as the presenting sponsor for 100 Thieves’ VALORANT esports team, which won the VALORANT First Strike North American Finals. The deal sees 100 Thieves work with AT&T to deliver original gaming content and live events highlighting 5G and AT&T Fiber. In addition, AT&T will create the AT&T VALORANT Training Room at the 100 Thieves Cash App Compound, equipped with AT&T products and services and will also be featured on all team jerseys.
“AT&T has been elevating the culture of gaming and esports with some really unique and inclusive programs, which is a perfect match for 100 Thieves. We can’t wait to do amazing things together,” said Matthew “Nadeshot” Haag, 100 Thieves Founder & CEO. “We know our VALORANT team is the best team in North America, thanks to our First Strike championships win. Being able to work with AT&T and utilize their products and services will only elevate the team’s play going forward.”
“100 Thieves continues to push the envelope in the gaming industry with an unmatched blend of esports and gaming tastemakers,” said Shiz Suzuki, assistant vice president, AT&T – Sponsorships and Experiential Marketing. “Their approach to content and elevating and supporting women in gaming is something we share as a brand. We can’t wait to power their efforts as a network while also creating cultural moments together, putting the fans at the center of everything we do.”