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01/06/22: EEG lands new deal with NBA 2K League; eMLS diverts; LCS turns 10


Medias First Morning Read Thursday January 6, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports Entertainment Group is going another round with Take-Two and the NBA 2K League, delivering talent analytics and scouting technologies to the league and teaming up for the new edition of the NBA 2K League Draft and Combine. “We are extremely excited to continue our relationship with the NBA 2K League. EEG Labs has continued to put together a product that is best-in-class,” said Grant Johnson, CEO of Esports Entertainment Group. “The NBA 2K League is widely recognized as one of the most competitive leagues across the country and we look forward to another successful year in our partnership.” COMPETITION Major League Soccer revamped is schedule and details for the 2022 season of eMLS: League Series 1 and League Series 2, announcing that play was moving to an online format to ensure the safety of players and fans. eMLS Cup remains scheduled for Austin as an official event of SXSW on March 13, however. The season will feature 27 professional EA SPORTS FIFA players, each representing an MLS club and will be played exclusively on PlayStation 5. Play begins on Jan 11. For the first time, all participating clubs will stream each of their season qualifying matches on their respective official social channels, providing clubs with new competitive content representing up to a record-setting 350 hours of live coverage and offering fans more opportunities to watch eMLS players compete at every tournament stage.

Call of Duty League will reportedly revert back to all 12 teams for its Major tournaments in 2022. Dot Esports reports that the league had a change of heart after announcing that only eight of the dozen franchises would be able to qualify for the four tentpole events.

The LCS turns 10 with 2022 on the calendar, and the league is lining up a slate of celebratory initiatives to mark the occasion as the new season gears up for play. In honor of our 10-year anniversary, the LCS will be offering a variety of activities and content across the 2022 competitive season. According to the announcement, “Old faces will appear on broadcast as we look back on iconic LCS moments, and expect special episodes of our LCS shows to air throughout the season. Our programming will culminate at the 2022 LCS Championship Weekend — location and date to be announced in the coming months — a perfect domestic capstone as all eyes turn to Worlds 2022 in North America.”

Speaking of which, the LCS preseason kicks in on Jan. 14 with the LCS 2022 Lock In tournament as 10 LCS teams compete ahead of the regular-season start. The first weekend will have games on Friday, Saturday and Sunday with each day offering a total of five games.

Mission Control and Xfinity are teaming up for a new esports tournament docket called the Xfinity City Series. Events will take place in Baltimore, Boston, Philadelphia, Pittsburgh and Washington DC across a span of of three months and will feature Fortnite, Rocket League, and Super Smash Bros. Ultimate. with month-long events. STREAM HATCHET INSIGHTS With talk of Metaverse and Crypto dominating headlines, games like Axie Infinity have started to gain traction with content creators across the top streaming platforms. Axie Infinity, a monster battler adventure game, enables players to collect NFTs valued with an in-game crypto currency, Infinity Shards (AXS). The game has already amassed 2.8 million daily active players, and in December generated nearly 6 million hours watched. Here are the key stats on Axie Infinity:
· Facebook Gaming dominates the Axie Infinity Metaverse: 77% of the total December Hours Watched for Axie Infinity were generated by viewers on Facebook Gaming.
· Hezelya pulls ahead as the top streamer: A female streamer from the Philippines affiliated with pro esports team Bren Esports generated 266k hours watched in December, a 92% uptick from the previous month (139k).
For more on growing video game platforms, visit us online at: www.StreamHatchet.com SAVE THE DATE: OTT VIRTUAL CONFERENCE

Join leaders in OTT and CTV to outline where the risks and opportunities lie in this complicated and fast-changing sector. To better understand, and leverage, where the $80 billion TV ad spend market will spread.

REGISTER FREE NOW INDUSTRY Content creator Myth parted ways with TSM FTX, with the streamer stating that he woud not renew his deal with the team in order to work on his streaming career and pursue other endeavors. Both the team and Myth confirmed the new on Dec. 28.

Shopify Rebellion is getting into the Halo Infinite scene. The team, which is owned by the website Shopify, inked a quartet of Call of Duty and Gears of War players to compete in its new roster, which will debut in the HCS NA Open Series, which begins on Jan. 9.

INDUSTRY

Riot Games agreed to a $100 million settlement over a sexual harassment and discrimination suit from the state of California. That figure includes a payment from a pool of at least $77 million to all women who worked at Riot Games after Nov. 6, 2014, while the remainder will be earmarked for legal fees. Meanwhile, any unclaimed funds will be donated to charities supporting women in technology. The agreement settles claims brought by both the state’s Department of Fair Employment and Housing as well as the California Division of Labor Standards Enforcement

Activision Publishing filed a lawsuit against EngineOwning, “a company that advertises and provides players with cheats across multiple Call of Duty titles,” according to multiple reports. Activision is mandating that EngineOwning cease distribution of cheats and is seeking relief for each law violation, which includes aimbots, wallhacks, radar, etc.

ROSTER MOVES

Tiidal Gaming named Tom Hearne as its new Chief Executive Officer. Most recently, Hearne held the position of Chief Financial Officer for media company TheScore. READY UP MASTERS OF THE METAVERSE:
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Hear from Nascar, Rumble League Studios, Super League Gaming and other industry leaders paving the way in this untapped universe.

LISTEN IN NOW Trivia According to IMDB, this famed actor, staple video game voice and taco titan holds the record for most all-time on-screen deaths, getting clipped in his career at least 65 times by actors that include Charles Bronson, Robert DeNiro, Willem Dafoe, a two-headed shark, Adam Sandler, and Val Kilmer. Who is he? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Sonic the Hedgehog typically sports what color shoes? Answer: Red (with white stripe). Kudos: Andy Pittman-TAMU/College Station; Lorrie Shilling/El Segundo; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA Cynopsis Team Chris Pursell
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NYC, NY

Support Production Management team, Production Office support and assist with props for creative segments. Travel Management: Book, track and reconcile daily car services for hosts and guests; flights and car services for guest talent; special event travel for staff for key events. Prior Production Coordinator experience required. Full info HERE (1/17)

BRAND DIRECTOR, FailArmy
JUKIN MEDIA
LOS ANGELES

Help set strategy for and execute business plan for your brand, define and manage brand voice and tone and hire, train, manage and develop team. Formulate and execute audience growth plan. 8+ yrs in the marketing and packaging of digital video brands, with success in content creation, content and performance marketing, distribution, and management. Full info HERE (1/16)

MANAGER, AUDIENCE DEVELOPMENT AND ANALYSIS, SOCIAL
JUKIN MEDIA
LOS ANGELES

Manage audience development and content strategy. Analyze the performance of all published content, including views, watch time, etc., and establish effective feedback loops with team members. Define and implement best practices for social media channel optimization. 4+ yrs work experience with 2+ yrs in programming and/or audience development. Full info HERE (1/16)

SENIOR DIRECTOR, PRODUCTION RISK MANAGEMENT
A+E NETWORKS
LOS ANGELES or REMOTE

Involves evaluating and advising exposures, confirming coverage, and reviewing contractual insurance requirements to manage production related risk. 5 years in high-risk production, extensive knowledge of prod. safety practices, Covid-19 safety, prod. claims and GL & E&O process/renewals. Full info HERE (1/15)

DIRECTOR, FINISHED PROGRAM ACQUISITIONS AND DISTRIBUTION, STREAMING TV

JUKIN MEDIA
LOS ANGELES
Source and identify finished TV program and digital series acquisitions for Streaming FAST Channels. License our TMB/Jukin original Streaming Channel productions for distribution. This position is responsible for negotiating and closing both inbound and outbound deals. 7 yrs of relevant work experience required. Full info HERE (1/15)

VP, BUSINESS DEVELOPMENT

JUKIN MEDIA
NYC, LOS ANGELES
Lead Business Development efforts in the US and beyond. Source, negotiate and close distribution deals for brands like People Are Awesome, FailArmy, Pet Collective, etc. Develop business plans and drive growth around new businesses such as streaming channels, podcasts, self-service licensing platforms, etc. 7 yrs bus. development experience req. Full info HERE (1/15)

PHOTO DIRECTOR
DISCOVERY-MAGNOLIA NETWORK
TX, TN, NY

Experienced Photo Director 7+ Years experience. Excellent grasp of great visual communication and the ability to stretch creatively with each new project. Full info HERE (1/14)

VIDEO EDITOR
DISCOVERY-MAGNOLIA NETWORK
TX, TN, NY

Expert editor in Avid and Final Cut Pro Software, Premiere CC.Technical, organized, uber creative. 6+ yrs exp. Full info HERE (1/14)

DESIGNER, BRAND CREATIVE
DISCOVERY-MAGNOLIA NETWORK
TX, TN, NY

Excellent eye for great design and the ability to stretch creatively with each new project. 4+ years of graphic design experience, preferably within a TV network, studio or agency. Full info HERE (1/14)

VP, DEVELOPMENT >>
VICE TV/BROOKLYN, NY:
Know our current slate of on-air series, series under consideration for renewal, projects in the development. Implement a strategic development process while bringing new pitches to larger network group for discussion. Oversee projects from initial inception through production. Proven relationships with producers and production companies req. Full info HERE (1/14)

DIRECTOR SALES RESEARCH
CW
NYC, NY

Develop/execute linear, digital and VOD metrics into cross platform measurement system for companywide use. Work on upfront strategy and ongoing client presentations. Liaison with vendors on new product testing/rollouts. Manage team of 3. 6+ yrs national experience. Strong excel, Nielsen, ComScore, Rentrak, MRI. Full info HERE (1/13)

COORDINATOR, AD SALES
TV ONE
NYC, NY

Fulfill sales orders through the execution of specific allocations and flowcharts. Serve as the primary point of contact for ad agencies to resolve discrepancies, schedule changes and facilitate make goods. Create flowcharts, input advertiser schedules and revisions. Bachelor’s degree and 2 years of experience in advertising sales. Full Info HERE (1/13)

SENIOR SALES ENGINEER
INTERNATIONAL WIDEORBIT
NYC, NY

The Senior Sales Engineer will focus on our international business with a range of WideOrbit products and core WO OMNI solution. 8+ years experience in Broadcast Media required, with a strong preference for applicants with WideOrbit product experience and a strong understanding of the international landscape Canada/Mexico/LATAM. Full info HERE (1/13)

DATA VISUALIZATION MANAGER
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UP ENTERTAINMENT/ATLANTA GA: Design, build, deploy, and maintain reports and dashboards and preparing data for ingestion into visualization tools to create desired visualizations. Maintain research data systems and sources with regular downloads and ingestions. 5-7 years relevant work experience working with data, reporting insights, and managing projects. Full info HERE (1/13)

MANAGER, AUDIENCE RESEARCH
>>
WARNER MEDIA/ATLANTA GA, BURBANK CA, NYC NY:
Forecasting audiences across linear & digital platforms to drive billion-dollar ad revenue ratecard. Analyzing audience trends optimizing 24/7 programming schedules. Investigating competitive landscape for potential series & movie acquisitions; providing recommendations via detailed analysis & long-term audience projections. 5+ yrs of work exp. Full info HERE (1/12)

SALES COORDINATOR
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MARATHON VENTURES /REMOTE/HYBRID/NY/NJ/CT:
Team-oriented, fast-paced, innovative environment to provide clients with the highest level of service. Ability to shadow and train with new sales assistant hires. Monitor and assist account executives with accounts and performance of campaigns. Resolve billing discrepancies, and manage all billing processes both pre- and post-campaign. Full info HERE (1/12)

SALES PLANNER
>>
MARATHON VENTURES /REMOTE/HYBRID/NY/NJ/CT:
Committed to a remote/hybrid work model, Marathon Ventures Media Sales is looking for Sales Planners to work in a team-oriented, fast-paced, innovative environment to provide clients with the highest level of service. Sales Planners ensure the execution of all advertising schedules, partnering with sales teams and ad agencies. Full info HERE (1/12)

SENIOR RESEARCH ANALYST SALES
CW
NYC, NY

Work primarily in the digital space but also Linear/VOD and Cross-platform. Develop/analyze metrics using syndicated & proprietary tools to show growth, trends and sales opportunities. 3+ yrs national experience. Strong excel, Nielsen, ComScore, Rentrak, MRI. Full info HERE (1/11)

DIGITAL MEDIA ANALYTICS MANAGER
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REFUEL AGENCY/NYC:
Responsible for collecting, analyzing, and reporting performance for multiple campaigns and clients. Improved campaign performance, quick response to client/sales requests and a willingness to adapt to the job role, driving results for our clients’ business. 3-5 years of professional experience in digital/marketing analytics required. Full info HERE (1/11)

SENIOR ACCOUNT DIRECTOR, BRAND PARTNERSHIPS SALES
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attn:/NYC, CHICAGO:
Deliver best-in-class work, manage the deal from initial outreach and creative prospecting, to negotiation, and to close on large scale, multi-platform branded partnerships. Ability to “think on your feet” by developing strategic integrated campaign across all native platforms. 10+ yrs leading digital or social content partnerships w/clients req. Full info HERE (1/11) OTHER JOBS OF INTEREST

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